The Core

Youth league softball, baseball and soccer are exploding especially on the girls side.  Lacrosse has just started up here for both genders and seems popular. Private girls softball leagues are schisming off from each other faster than Protestants.

Individual sports: kayaking especially sit-ons has taken off. There is a big push here to clear all our local rivers and creeks of snags and obstacles to make them navigable.  Archery seems to be growing modestly. 

Target shooting is under pressure due to target ranges being engulfed by suburban sprawl.

Funny, I've been wondering about that lately. Prior to the acquisition, I was seeing MJ everywhere and they seemed to have really good marketing.

A few weeks ago, I was shopping for some stuff and started noticing that Moosejaw had gone AWOL. In the outdoors space, REI is the one that managed to go from bricks and mortar giant to online giant and to really leverage their physical presence (buy online, return to the store if it doesn't fit).