Author Topic: Reed Hastings, here's why Netflix lost US subscribers  (Read 174 times)

rcjordan

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Reed Hastings, here's why Netflix lost US subscribers
« on: July 19, 2019, 05:03:15 PM »
The following from MarketWatch article is only part of the problem:

"If video streaming subscribers donít know what they want to watch, theyíre almost twice as likely to tune into their favorite broadcast television channel (58%) rather than browse through the menus of their streaming services (33%), according to the research from Nielsen."

Netflix CEO Reed Hastings may have missed the real reason why U.S. subscriber numbers plunged
https://www.marketwatch.com/story/why-too-much-content-could-be-hurting-netflixs-subscriber-numbers-2019-07-19

What's the other part?  You downgraded your old user preference engine and rating system. Users used that as a recommendation guide when they didnít know what they wanted to watch.   With the old system, my wife learned to trust Netflix's algo to build her viewing list.  She watched many, many programs that she'd never heard of previously, but were suggested as 4-star possibilities.  She had many, many hours of future Netflix hours bookmarked ...more than she'd likely watch. But with that trove of recommendations, she never ventured off the Netflix site.  Now, you're becoming just one of many streaming sources.

Drastic

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Re: Reed Hastings, here's why Netflix lost US subscribers
« Reply #1 on: July 19, 2019, 05:42:47 PM »
I meant to post on this yesterday. Their app is terrible. It's very difficult to find content that you might like. They have you browse everything, including all the stuff you've already seen. No ratings. Their "new releases" have stuff from last year (that I watched already, last year) and it is July.

I think the reason they show you things you've seen and at least partly why they removed ratings is because doing those two things would make it very easy to see how little high quality content they currently have.

They have serious problems with the product, and that's before we get to the super annoying, yet easily fixable stuff that I constantly see complaints about like auto-playing previews.

All while INcreasing the price. I can't understand why they are surprised by a subscriber drop. They are clueless.
« Last Edit: July 19, 2019, 05:44:40 PM by Drastic »

rcjordan

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Re: Reed Hastings, here's why Netflix lost US subscribers
« Reply #2 on: July 19, 2019, 06:06:52 PM »
To be fair, I had told Louise about their algo before she ever signed up.  From the start, she *carefully* rated her selections.  The end result was that the algo (curated & unadulterated by others in the household) became an infallible (almost scary) guide.  I realize that others, particularly those accounts used by multiple family members, may not have had equally good results.  But, seriously, when properly fine-tuned that old algo was dead-on-target and TV entertainment on Netflix became a passive experience --just turn it on, sit there, and have NF spoon-feed it to you. Just like the old broadcast channels do.

Reed, you're making the same mistake as Walmart.  What your users want most is EASY.

ergophobe

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Re: Reed Hastings, here's why Netflix lost US subscribers
« Reply #3 on: July 19, 2019, 07:46:39 PM »
With some versions of the Netflix app, I can't even find the content I've saved to my list.

Also, originally, Netflix was about movies - it was a movie shelf that went way beyond Blockbuster. Only the very best local rental shops could compete. But with the shift to streaming, they seem to have lost some licensing deals or something. Every time I want to see a great, classic movie, I fail to find it on Netflix and end up on Amazon, usually for a rental fee. The only reason I keep my Netflix is because my dad is on my account and, though I don't think he actually uses it either, he was using it while walking on his treadmill.

rcjordan

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Re: Reed Hastings, here's why Netflix lost US subscribers
« Reply #4 on: July 19, 2019, 08:46:29 PM »
>app

Louise uses Roku or Ipad for NF almost exclusively.   Those seem to work ok.