"In 2020, Amazon determined that 25 percent of US households have at least one Alexa device, with this rising to 27 percent for Amazon Prime customers.
Christmas is when a lot of customers buy new Alexa devices, but keeping people engaged can be tough. Per Bloomberg, Amazon found in some years that 15 percent to 25 percent of new Alexa devices were no longer active by just the second week of use.
Last year, Amazon concluded that the market for smart speakers had “passed its growth phase,” and estimated it would expand only 1.2 percent annually in future.
In 2018, Amazon projected that it would lose $5 on average per Alexa device sold, and that by 2028 it hoped this would be $2-per-unit profit.
The company mainly wants to generate revenue from Alexa devices by using them to direct people to other Amazon services.Alexa devices with screens are used more. 74 percent of users who have an Alexa device with a screen use it weekly, compared to 66 percent of Echo users, and 56 percent of Echo dot owners. That suggests a problem with discoverability and usability for voice interfaces.
In a planning doc from 2019, Amazon noted that Alexa users discover half of all the features they will ever use within three hours of activating a new device. For most users there are just three main use-cases: playing music, setting timers, and controlling lights."
Alexa is nagging you more because Amazon knows you don’t care about its new features - The Verge
https://www.theverge.com/2021/12/23/22851451/amazon-alexa-by-the-way-use-case-functionality-plateaued
