Author Topic: Google agrees to more clearly label their own promoted services in SERPs  (Read 16062 times)

Adam C

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http://www.bbc.co.uk/news/technology-22293238

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Google has agreed to alter its search results in the light of a European investigation into whether it unfairly promoted its own services.

The firm said that it will more clearly label results from YouTube, Google Maps and its other sites.

It also agreed to display links to rivals close to where it displayed its own services on its results page.

EU regulators are asking for feedback and have proposed that the concessions be tested for a month.

If the European Commission accepts them, they will become legally binding for the next five years.

As part of the agreement, Google will clearly separate promoted links from other web search results as well as displaying links to three specialised search rivals "close to its own services in a place that is clearly visible to users".

littleman

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I wonder if this will be in the EU only?  Sort of related, I read yesterday that 40% of users still don't know the difference between the PPC and regular results.

jcoronella

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...and I'm sure by clearly label, they mean add an official looking badge that increases CTR.

nffc

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...and I'm sure by clearly label, they mean add an official looking badge that increases CTR.

Exactly, and we would do just the same.