Google has agreed to alter its search results in the light of a European investigation into whether it unfairly promoted its own services.The firm said that it will more clearly label results from YouTube, Google Maps and its other sites.It also agreed to display links to rivals close to where it displayed its own services on its results page.EU regulators are asking for feedback and have proposed that the concessions be tested for a month.If the European Commission accepts them, they will become legally binding for the next five years.As part of the agreement, Google will clearly separate promoted links from other web search results as well as displaying links to three specialised search rivals "close to its own services in a place that is clearly visible to users".
...and I'm sure by clearly label, they mean add an official looking badge that increases CTR.