What is it with this industry and Toppies?
I think that the price is low. I slowly putting together something similar: silent pc running win7 media centre with twin free-sat cards (because I'm bored of sucky freeview coverage around here). I'll be lucky if it comes in at twice that price. OK, it'll do all my audio and photos as well, but it's still a big price difference and the 3view one won't take 6 months of me trying to grab 20 mins to work on it every now and then.
Does sound quite toppy in it's approach - with KW searches and the like. I'd be tempted if there was any hope of getting freeview hd around our way for a while.