Author Topic: Marketers are leaning away from keyword blocking, report claims  (Read 5075 times)

rcjordan

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ergophobe

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Re: Marketers are leaning away from keyword blocking, report claims
« Reply #1 on: July 09, 2021, 07:15:47 PM »
Excellent PR placement for Double Verify. If you're a startup, find out who their PR firm is.

Quote
For the most part, brands want to avoid publishers that spread misinformation, pornography, and other dark parts of the internet. But they…uh…also want reach. So, they’ll lean on companies like DoubleVerify or NewsGuard to help navigate the deep trenches of digital marketing.

Brilliant