Maybe be harsh but I'm not confident in the guys judgement.
I thought the same thing, except without the harsh part.
"Cohen, now the director of retail studies at Columbia Business School, said in an interview with Business Insider. "It looks and feels like a 'Hail Mary' pass. I think it is a terrible mistake.""
Proving the old adage about those who can't teach...
Plus how is it a hail mary, if it fails they lost maybe most of their profit from online sales only from one year.