The Core
Why We Are Here => Marketing => Topic started by: rcjordan on December 18, 2017, 06:45:08 PM
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https://www.techspot.com/news/72365-amazon-now-sells-more-than-1500-products-under.html
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And most are pretty good.
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I have bought some of the Amazon branded cargo shorts and some button up shirts. Very happy with them so far, especially for the price.
And their batteries are cheap.
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They have all he marketplace data on what sells :-)
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Maybe it's just me, but they don't seem to be pushing the basics line. I have to search for it specifically.
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>Maybe it's just me
No, now that you mention it, I agree. I see 'best seller' pushed more and Basics shows up there sometimes.
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Whole Foods' 365 Everyday Value brand is now the No. 2-selling private-label brand that Amazon offers
http://www.businessinsider.com/amazon-sells-10-million-in-whole-foods-products-2017-12
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The Best of 2017 report crowned the Amazon Fire TV Stick with Alexa Voice Remote, the Amazon Echo Dot, and AmazonBasics Cables as the most purchased items by Amazon Prime subscribers.
http://www.techtimes.com/articles/217912/20180103/amazon-prime-2017-5-billion-items-shipped-worldwide-and-the-rise-of-the-instant-pot.htm
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I just bought an Amazon Basics travel bag for my golf clubs for $55. Most other bags start at $100 and a good one is $150-200. Very please so far. Seems to be well built and is plenty big enough. Very impressed for the price.
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So I'm guessing most or many of these items were sold by someone at Amazon and they saw the revenue and went to the/a mfg for their own deal with more volume and better pricing and pushed the original guys out?
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>pushed the original guys out
I've seen this first hand. There was a piece of exercise equipment that my former employer had an exclusive on, it was name brand. Amazon told the producer that if they want to continue to sell on Amazon.com that they would have to sell to them directly.
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(https://pbs.twimg.com/media/DbfLCftW4AAqiWb.jpg:large)
Good graphic showing all of Amazon's in-house brands.
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No wonder I've been encountering more and more Amazon brands in lots of diverse categories.
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Jeff Bezos v the world: why all companies fear 'death by Amazon'
With its profound knowledge of its customers, Amazon can move into almost any sector – striking fear into the hearts of rivals. And the $740bn company is ‘just getting started’
The computer on which this article was written is sitting on a laptop stand that tells you everything you need to know about how Amazon does business. At $19.99 (£14.99) a pop, the laptop stand combines everything customers love about Amazon: utility, price and convenience. It’s also a total and complete knockoff – of a laptop stand that the San Francisco-based company Rain Design began selling nearly a decade before Amazon decided to make its own.
Amazon’s innovation with its own version was to replace Rain Design’s raindrop logo with its own smiley arrow logo – and cut the price in half.
https://www.theguardian.com/technology/2018/apr/24/amazon-jeff-bezos-customer-data-industries
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Well it's working, I just ordered a cheap set of Amazon Basics flatwear that was about $5 less than the closest competitor.
I don't really have a big problem with this. It reminds me of Sears in it's prime: Sears never led the way with anything and most of their house brand stuff was a less artful version of the name brands, but was cheaper and functional for the most part. I see the Amazon Basics the same way.
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>>I just ordered a cheap set of Amazon Basics flatwear
I tried some of their Pinzon sheets. Only $38 and they are better than anything else I have tried for under $100.
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Maybe it's just me, but they don't seem to be pushing the basics line. I have to search for it specifically.
Their real profits come from pushing ads. Apparently billions per quarter now!
https://digiday.com/marketing/amazon-advertising-now-worth-2-billion/
In some cases I wonder if the thought process with the house brand stuff is simply to be a fall back to force ad buys by other players in the category, sort of like how Google has the "related questions" styled visual roadblock in the organic results to try to drive attention back upward onto the relevant ads.
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>fall back
That is a good point Aaron. Also I think Amz low prices on house brand stuff keeps pressure on competitors to keep prices low and sets a certain minimum for quality too.
I'm seeing more Amazon brands in my Amz serps but this could be because I have searched specifically for Amazonbasics several times, clicked on and bought various house brand products recently.
PS: they even have Amazon dish washing liquid now. Or was it mouthwash? I forget.