Author Topic: Amazon now sells more than 1,500 products under its AmazonBasics house brand  (Read 543 times)

rcjordan

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Brad

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And most are pretty good. 

DrCool

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I have bought some of the Amazon branded cargo shorts and some button up shirts. Very happy with them so far, especially for the price.

And their batteries are cheap.

ukgimp

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They have all he marketplace data on what sells :-)

Brad

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Maybe it's just me, but they don't seem to be pushing the basics line.  I have to search for it specifically.

rcjordan

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>Maybe it's just me

No, now that you mention it, I agree.  I see 'best seller' pushed more and Basics shows up there sometimes.

rcjordan

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Whole Foods' 365 Everyday Value brand is now the No. 2-selling private-label brand that Amazon offers

http://www.businessinsider.com/amazon-sells-10-million-in-whole-foods-products-2017-12

rcjordan

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Quote
The Best of 2017 report crowned the Amazon Fire TV Stick with Alexa Voice Remote, the Amazon Echo Dot, and AmazonBasics Cables as the most purchased items by Amazon Prime subscribers.

http://www.techtimes.com/articles/217912/20180103/amazon-prime-2017-5-billion-items-shipped-worldwide-and-the-rise-of-the-instant-pot.htm

DrCool

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I just bought an Amazon Basics travel bag for my golf clubs for $55. Most other bags start at $100 and a good one is $150-200. Very please so far. Seems to be well built and is plenty big enough. Very impressed for the price.

Drastic

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So I'm guessing most or many of these items were sold by someone at Amazon and they saw the revenue and went to the/a mfg for their own deal with more volume and better pricing and pushed the original guys out?

littleman

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>pushed the original guys out

I've seen this first hand.  There was a piece of exercise equipment that my former employer had an exclusive on, it was name brand.  Amazon told the producer that if they want to continue to sell on Amazon.com that they would have to sell to them directly.

DrCool

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Good graphic showing all of Amazon's in-house brands.

Brad

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No wonder I've been encountering more and more Amazon brands in lots of diverse categories.