Author Topic: Announcing Impact: Impact Radius' new brand identity and integrated marketing...  (Read 564 times)

Mackin USA

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Announcing Impact: Impact Radius' new brand identity and integrated marketing platform:

Today, we are excited to announce the launch of our new corporate brand identity, Impact, as well as our new integrated marketing technology platform by the same name. The new platform is designed to help you stop ad fraud, create new performance partnerships, make marketing decisions confidently, and grow your business globally. We believe our newly integrated platform is transformative and that the timing is perfect to launch a new brand to better communicate its arrival!

The platform places our three solutions into one natively integrated experience: Forensiq (acquired in 2016) for fraud detection and prevention; Altitude (formerly ClearSaleing and Media Manager, acquired in 2015) for media measurement, attribution, and mix optimization; and Radius (formerly Impact Radius and Partner Manager) for management, payment, optimization, and growth of both traditional performance marketing and strategic business partnerships.

With our unified platform, Impact is responding to marketers’ desire for simplicity, transparency, performance, and confidence. As marketing technology continues to evolve, tech stacks grow more complex, and data becomes more complicated to analyze and interpret, Impact helps to simplify your tech stack, offering precise and actionable intelligence so you can have more confidence in your marketing spend to grow your business. It is designed to help marketers execute and improve paid marketing strategies by making things easier, more efficient, and effective.

We are proud to be first-to-market with an integrated marketing suite of this kind. We are excited to debut our new look and integrated platform, and believe strongly in the foundation underlying it. Our sales leaders, account executives, sales engineers, and customer success reps look forward to engaging with many of you in the coming weeks. To learn more, please contact us here. For more on our launch, see the press release. 

Here’s to our ongoing partnership and continued growth!


David A. Yovanno
CEO, Impact
Mr. Mackin