The Core

Why We Are Here => Marketing => Topic started by: grnidone on April 20, 2018, 08:14:39 PM

Title: BJ Fogg - How to Hack Human Behavior
Post by: grnidone on April 20, 2018, 08:14:39 PM

This is an hour long talk (bottom of the page) that has some good insights.  Some notes:

The size of the success doesn't matter to the human mind.  The only thing that really matters is that there ~is a success.  As people do small behaviors and feel good about doing them, there is a breakthrough and they will do something bigger.

Match the target behavior to the level of the motivation of the user.  The level of motivation is KEY to a user's action at any given time.

Simplicity always wins.  When in doubt, make something easier to get people to take an action.

http://bjfogg.org/

Title: Re: BJ Fogg - How to Hack Human Behavior
Post by: grnidone on April 26, 2018, 01:38:53 AM

I guess I'm the only dork who thinks this is fascinating.
HA!

Title: Re: BJ Fogg - How to Hack Human Behavior
Post by: ergophobe on April 26, 2018, 04:02:27 AM

No, Theresa has read a lot from BJ Fogg (or read things from people who read things by BJF) and he comes up around the house from time to time.

He and his students come up a lot in discussions about how our minds have been hijacked.

Interesting stuff, that can be used for good or ill

Title: Re: BJ Fogg - How to Hack Human Behavior
Post by: martinibuster on April 26, 2018, 01:49:07 PM

Thanks for sharing!

I'll take a look at this.

R