Through the Return Path Data Exchange, we’ve brought together the world’s most comprehensive source of data from the email ecosystem. We partner with more than 70 providers of mailbox and security solutions, covering 2.5 billion inboxes—approximately 70 percent of the worldwide total. Also feeding into this data platform is our consumer network of more than 2 million consumers, delivering unparalleled insight into user behavior, brand affinity, and consumer preferences.
Tech’s ‘Dirty Secret’: The App Developers Sifting Through Your Gmail collects data for marketers by scanning the inboxes of more than two million people who have signed up for one of the free apps in Return Path’s partner network using a Gmail, Microsoft Corp. or Yahoo email address. Computers normally do the scanning, analyzing about 100 million emails a day. At one point about two years ago, Return Path employees read about 8,000 unredacted emails to help train the company’s software, people familiar with the episode say.https://www.wsj.com/articles/techs-dirty-secret-the-app-developers-sifting-through-your-gmail-1530544442
