Author Topic: Ford Is Going to 100% Online, Fixed-Price Sales For EVs  (Read 3607 times)

rcjordan

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Drastic

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Re: Ford Is Going to 100% Online, Fixed-Price Sales For EVs
« Reply #1 on: June 03, 2022, 11:50:23 AM »
Beginning of the end for the traditional dealership?

rcjordan

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Re: Ford Is Going to 100% Online, Fixed-Price Sales For EVs
« Reply #2 on: July 31, 2022, 07:04:43 PM »
uh-oh...  "The company sees a new era where it will be able to freshen its electric vehicles with upgrades to software, batteries and electric motors, much as Tesla does."

>dealers

"The company isn’t planning to eliminate its franchised dealers, which enjoy strong legal protections in many U.S. states that effectively forbid Ford from selling directly to its customers as Tesla does. But Farley said that Ford sees a path to reducing that cost disadvantage — which he estimates at around $2,000 per vehicle — by keeping dealers’ inventories very low and by shifting the way Ford markets its products.

One key to that effort: Ford plans to let customers order its EVs online rather than buying a vehicle from a dealer’s inventory.

As Farley sees it, dealers will have only a few new vehicles on their lots, just enough to offer test drives to customers before they order. Customers will be able to order from the dealership or online"

Ford CEO Farley outlined plans for automaker's electric vehicle shift
https://www.cnbc.com/2022/07/31/ford-ceo-farley-outlined-plans-for-automakers-electric-vehicle-shift.html


ergophobe

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Re: Ford Is Going to 100% Online, Fixed-Price Sales For EVs
« Reply #3 on: August 01, 2022, 09:01:57 PM »
The only reason to have a lot of cars sitting on a lot is to encourage high-pressure sales tactics: "What sort of monthly payment are you hoping for?" "What would keep you from driving away with a new car today?"

Unfortunately for sales people, this makes the car-buying decision a much less emotional, impulse decision.

It may not be the death of dealerships, per se. Having a place where you can go to sit in a car and test drive it is handy, just like most people like to go see their $3000 fridge on the showroom floor before ordering it for the house. But it probably does mean a lot fewer car salespeople.

I suppose it means fewer dealers too, because the main purposes dealers serve in metro areas now where there are multiple dealers within, say, a 1-hr drive, is
 - to exist so customers can pit them against each other
 - to exist so they can differentiate themselves based on inventory
 - to exist for people who want to take their car in for dealer servicing and can't imagine driving 40 minutes to do that.

The last set are a disappearing breed... of course if the manufacturers win the Right to Repair fight, that might change. If the only thing the independent garage can do is change the tires and the wiper fluid, we'll need a lot more dealer service centers.

rcjordan

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Re: Ford Is Going to 100% Online, Fixed-Price Sales For EVs
« Reply #4 on: September 06, 2022, 04:50:14 PM »
Buick offers to buy out dealers who don’t want to make the switch to electric cars
https://www.theverge.com/2022/9/6/23339031/buick-buyout-dealer-ev-only-2030-gm

rcjordan

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Re: Ford Is Going to 100% Online, Fixed-Price Sales For EVs
« Reply #5 on: September 14, 2022, 10:12:45 PM »
Ford gives dealers 2 months to accept new rules or stop selling EVs | Ars Technica

https://arstechnica.com/cars/2022/09/ford-tells-dealers-electric-vehicles-must-have-transparent-set-prices/

ergophobe

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Re: Ford Is Going to 100% Online, Fixed-Price Sales For EVs
« Reply #6 on: September 15, 2022, 02:35:50 AM »
Does all of this suggest that their marketing studies show a strong overlap between EV buyers and people who won't put up with that bullshit and will walk and never come back (i.e. go to Tesla and get transparent pricing there)?

Or is this just a chance for manufacturers to enact a long-standing dreaming of taking the S out of MSRP?

rcjordan

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Re: Ford Is Going to 100% Online, Fixed-Price Sales For EVs
« Reply #7 on: September 15, 2022, 02:08:28 PM »
I think it is likely the realization that online marketing --sans auctions-- requires a fixed base price.  That said, the hotel industry will show them how to conjure up an array of add-on fees.

Dealerships will survive for a while, but this will decimate their commissioned salesmen.