The Core
Why We Are Here => Marketing => Topic started by: rcjordan on June 17, 2018, 01:52:23 AM
-
https://gizmodo.com/europes-gdpr-is-killing-email-marketing-to-the-disappo-1826880645
-
BUT if a merchant is only interested in the USA market is it a problem?
-
>only US
No. But I'd put a footer on the bottom of every email requiring immediate notification if an email somehow goes to someone covered by GDPR. What if an EU citizen was in the US for an extended period then moved back, for instance?
-
OK, so let's take an extreme hypothetical. Let's say I'm a local hardware store. One store. I send out mailings on upcoming sales. I have Europeans in my database, because I'm in a university town and lots come here for a post-doc and then head home.
I email them and it triggers a GDPR complaint. Where do they sue me? In a European court? Can I just refuse to go? In an American court? Under what law?
If I don't have a European presence, how do they enforce this?
-
>local hardware store
I think you're technical liable but are judgement-proof due to lack of presence. Any rational person in the EU -customer or law enforcement- would shrug off your GDPR violation ...the trouble is that not everyone is rational.
Better scenario:
A US boutique hotel with wealthy international clientele triggers a GDPR complaint. ...And the wealthy EU client is already pissed off at the hotel for whatever reason.
-
just got a fake email from fake cPanel inviting me to enter my details in compliance with GDPR so my software isn't deleted & so my server can get hacked.