The Core

Why We Are Here => Marketing => Topic started by: rcjordan on September 21, 2015, 11:39:07 PM

Title: Gurtie, I have a must-read (preferably aloud) article for your next staff meetng
Post by: rcjordan on September 21, 2015, 11:39:07 PM
You know, the one where the household brand is going to use social to make the jump from tv to internet

Let's Sell Some sh## To These Millennials

http://www.theawl.com/2015/09/lets-sell-some-sh##-to-these-millennials

You need to hand out t-shirts with this printed on them:

 Less than one tenth of one percent of all tweets are about sandwich bags. Let that sink in. Nobody is tweeting about bags.
Title: Re: Gurtie, I have a must-read (preferably aloud) article for your next staff meetng
Post by: Gurtie on September 22, 2015, 07:30:18 AM
my life.

except I do it with <edited - this is public!>

Please can I have a sandwich bag account? Pretty please?
Title: Re: Gurtie, I have a must-read (preferably aloud) article for your next staff meetng
Post by: ergophobe on September 22, 2015, 04:01:16 PM
Genius! Added this to Quotes that Hit Home
Quote
Less than one tenth of one percent of all tweets are about sandwich bags. Let that sink in. Nobody is tweeting about bags.

I have to save that link somewhere where I can wheel it out every time a stupid social media campaign idea comes out. BTW Gurtie - I did social media for a while for someone selling legal malpractice insurance. Yeah, that sh## when viral all the time. Followers grew exponentially once we realized that with the right angle, most lawyers just love following legal malpractice insurance industry news.
Title: Re: Gurtie, I have a must-read (preferably aloud) article for your next staff meetng
Post by: ergophobe on September 22, 2015, 04:03:44 PM
Quote
One month after the launch, we halt production of the Swag Bag. The kids will demand it back. We’ll invite a Vice reporter to Hardwick headquarters, and blame the stoppage on the vindictive briefcase industry. That’ll make sense to millennials immediately.

It's so easy to blame the vindictive briefcase industry. Works every time.
Title: Re: Gurtie, I have a must-read (preferably aloud) article for your next staff meetng
Post by: nffc on October 01, 2015, 07:39:31 PM
>Less than one tenth of one percent of all tweets are about sandwich bags

Wouldn't that be 200 million tweets a year?
Title: Re: Gurtie, I have a must-read (preferably aloud) article for your next staff meetng
Post by: ergophobe on October 01, 2015, 09:06:34 PM
Yes, but 40% of the tweets about sandwich bags are from bots.
Title: Re: Gurtie, I have a must-read (preferably aloud) article for your next staff meetng
Post by: ergophobe on October 01, 2015, 09:59:38 PM
You may want to distribute this before the meeting

http://thecooperreview.com/10-tricks-appear-smart-meetings/