The Core

That's a common pattern on the ecommerce site with which I'm most familiar. Users discover the site on their phones, then come back later on a larger device.

More than half the traffic is mobile, but three-quarters of the sales happen on desktops.

Maybe FB or other 3rd party tracking with decent coverage? It'd be reliant on the customer being signed up to them and also logged in, I'm guessing it's possible to see if that person has visited your site before.

You can also buy match data.

I don't know much about buying it, but I've sold a lot of it.  The data matches a device to a hash of a user email.  Brokers buy from multiple sources with the aim of matching multiple devices to the same hash.  When a user with a hash visits your site they check whether it matches any users that you are targeting.

Pay and pay solutions would be people like Criteo, Adroll, adbrain and of course Google / Facebook, but they are largely focused on getting you to buy an ad rather than the ability to target your own users.     The only firms that I know doing what you mention are the big players like Bluekai  and Adobe audience manager.   I'm sure that there are many others though

I just got pitched by these people

http://smartertactics.com/

Hi, From what I can tell, you are doing a lot of great marketing, but around 98 per cent of leads to your website are leaving without taking any action on your site. I can show you how, through reverse IP lookup, we can identify the companies and individuals visiting your site. I can also provide you with the contact info - including names, emails and phone numbers - of these visitors, effectively doubling or tripling the number of leads that can be harvested from your existing web traffic. My team has over twelve years of experience driving results for our clients, and we want you to be a part of their long reputation for success. We're based in Los Angeles, we're Google partners, and we've received accolades from Inc Magazine and the LA Business Journal. Is there a time this week that works best to set up a call? Best, XX, Digital Marketing Manager 

So how, based on the IP of a 2000-person company, do they give you the name and email of the person? I would think this would require extensive fingerprinting of some sort.

Also, is it just me... but seriously, your digital marketing manager is writing to me with a firstnamelastname.smartertactics.gmail.com address

>Also, is it just me
free theme... footer link.

Yep, I noticed that too and almost mentioned it.

Things like that are signs to me that someone is a small thinker.

But I was wondering if this is just my generation's version of "he wasn't wearing a tie and his shoes weren't shined" (things I could not care less about, might even feel more comfortable with than someone with a tie and shined shoes, but which would have mattered a lot to my grandfather's generation and many of my father's generation).

PS - I do like that theme by the way. Yes, it's maybe becoming too common, but it is a nice corporate splash page and would be a nice alternative to just a running tally of posts for a blog home page too.

another one


http://analytics.fastbase.com/