Author Topic: How to restore brand credibility after having f###ed up publicly  (Read 126 times)

rcjordan

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Worth a quick scan.

Quote
In the midst of a brand crisis itís easy to see the merit in defending your position. But 55 percent of consumers arenít looking for loaded explanations or defensiveness, theyíre looking for an apology and a solution.

https://thenextweb.com/contributors/2018/03/04/restoring-brand-credibility-in-the-face-of-call-out-culture/