The Core

...take a look at this screen-shot of a company who is selling dog food B2C, direct, and how mushers are responding to it.

Notes:

• unique product = 32/32 dogfood (there are only a few specialty foods on the market can approach packing something that is stable with 1/3 fat)
• price is right = factory direct, purchase by the pallet is exactly what a musher does, usually this is $40+/40lb bag stuff
• nice visuals and a big youtube video that has a good pitch.
• 2 calls to action = 'Like' us for a chance to win a video, and, tell all your friends.  Either one is good, but when a 'like' is combined with a comment, it is given more weight than either one alone, so it is more prominent in the news stream

I'll trade for a Gentleman's Jack and Coke next time we meet up again:)  I'll hit you up on FB so I can get the skinny on the fatties:)

...but there is nothing all that complicated in the example I showed you, but it really is a good example of how to use FB to get your word out. 

That is a *great* video.  Not a hard sell at all.  Hell, I'd buy dog food from that guy, but I've only got one dog, and he doesn't need all that fat to sleep on the couch all day.