Author Topic: Influencer marketing is bullshit  (Read 2688 times)

rcjordan

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Re: Influencer marketing is bullshit
« Reply #15 on: November 04, 2018, 06:25:03 PM »
Well, at least the travel destinations now sometimes recognize that there IS an internet. I spent 10 years trying to beat that into their heads.  I owned the type-in and they'd get all frothy about some damn 4-color brochure --99% of which ended up trampled in the car floorboard.  I didn't get anywhere with getting the destinations (mostly the attractions) to show an interest until I hired locally- or nationally-recognized print publication writers.

>skew toward young and childless and stay-at-home moms

I wrote a guideline for my writers to use to set their 'voice.'  It said something along the lines of 30-ish, 2 kids, probably white, researching for the family in order to recommend, have heard of the destination but have only been as close as I-95.

<added>
Oh yeah, "and have a dog."  I was ahead of the curve on that one.

« Last Edit: November 04, 2018, 06:28:49 PM by rcjordan »

Travoli

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Re: Influencer marketing is bullshit
« Reply #16 on: November 04, 2018, 07:29:10 PM »
>I owned the type-in and they'd get all frothy about some damn 4-color brochure

Big shift from print to web this year. Even the old-school tour guys and charter boat captains. They are buying new websites, ads on type-ins, and they even want targeted display ("those damn ads that follow me around").

rcjordan

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Re: Influencer marketing is bullshit
« Reply #17 on: November 04, 2018, 08:08:49 PM »
>shift

Who's picking that up, Trav? Your print salesmen?

Travoli

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Re: Influencer marketing is bullshit
« Reply #18 on: November 04, 2018, 08:33:18 PM »
Yes. And I saw it myself twice last week on ride-alongs.

buckworks

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Re: Influencer marketing is bullshit
« Reply #19 on: November 13, 2018, 01:17:42 AM »

ergophobe

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Re: Influencer marketing is bullshit
« Reply #20 on: November 14, 2018, 03:51:04 AM »
Seeing the title, I just had to look for a minute to find the submarine, and there it is:

Quote
To Mae Karwowski, the chief executive of Obviously, nanoinfluencers are a largely untapped and inexpensive opportunity.

Respect. Getting your submarine in the NYT is the gold standard. Of course, the article is bullshit, but good job Mae.

If you did not see the submarine right away, read this and then read the article again
http://www.paulgraham.com/submarine.html
« Last Edit: November 14, 2018, 03:52:43 AM by ergophobe »

I, Brian

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Re: Influencer marketing is bullshit
« Reply #21 on: December 15, 2018, 08:41:24 PM »
I have the opposite problem - I run a big science fiction/fantasy reading community. I've repeatedly try to touch base with publishers to get them to send review copies of books, so we can promote them. Barely ever is anyone interested, and whenever someone does it only lasts a few months and then they've moved on to a new department or company without telling us.

Rupert

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Re: Influencer marketing is bullshit
« Reply #22 on: December 16, 2018, 07:00:53 AM »
Welcome Back Brian :) oops wrong thread!  Sentiments the same.
« Last Edit: December 16, 2018, 07:06:26 AM by Rupert »
... Make sure you live before you die.

rcjordan

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Re: Influencer marketing is bullshit
« Reply #23 on: June 20, 2019, 07:55:28 PM »
At Cannes Lions, street signs warn against influencer content ó Quartz
https://qz.com/1649148/at-cannes-lions-street-signs-warn-against-influencer-content/

rcjordan

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Re: Influencer marketing is bullshit
« Reply #24 on: July 15, 2019, 10:19:12 PM »
Study: Influencers canít even influence anymore
https://thenextweb.com/tech/2019/07/15/study-influencers-cant-even-influence-anymore/


"engagement rate declined across the board in the past year."

Debbie muttered something about ad-infested stream.

DrCool

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Re: Influencer marketing is bullshit
« Reply #25 on: July 16, 2019, 06:19:01 PM »
>>Influencers canít even influence anymore

General influencers are garbage. But some niche specific ones that are experts in their field? That is a different story.

2 cases in point:

1. A pastry chef I follow said the cheesecake pan she used to recommend wasn't made anymore but there is a different company making a similar one. Guess what went in my cart? I was ordering some pizza pans from the company anyway so now I will have a new cheesecake pan too. I don't have any plans to make a cheesecake any time soon but when I do I will have the proper pan for it.

2. I needed a new brush for my grills. A friend of mine who cooks barbecue at a local restaurant recommended on on his IG feed, I bought it based on his recommendation, and it is now hanging on my grill.

So if it someone a person follows closely in a niche they are passionate about recommends something I still think the influencer thing works. If it is just a Kardashian saying "go buy this crap" I don't see that really working. Neither of these people would categorize themselves as influencers but they sure did influence my buying decisions.

Also, a friend of mine recently asked if anyone had bought anything because of an "influencer". Quite a few people piped in saying yes, they had but he kept coming back with "that isn't an influencer, that is someone you know" or "that isn't an influencer, they are a product reviewer". So there are a lot of definitions of "influencer" out there. Depending on your definition it can either work or it sucks.