Author Topic: Influencer marketing is bullshit  (Read 448 times)

rcjordan

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Re: Influencer marketing is bullshit
« Reply #15 on: November 04, 2018, 06:25:03 PM »
Well, at least the travel destinations now sometimes recognize that there IS an internet. I spent 10 years trying to beat that into their heads.  I owned the type-in and they'd get all frothy about some damn 4-color brochure --99% of which ended up trampled in the car floorboard.  I didn't get anywhere with getting the destinations (mostly the attractions) to show an interest until I hired locally- or nationally-recognized print publication writers.

>skew toward young and childless and stay-at-home moms

I wrote a guideline for my writers to use to set their 'voice.'  It said something along the lines of 30-ish, 2 kids, probably white, researching for the family in order to recommend, have heard of the destination but have only been as close as I-95.

<added>
Oh yeah, "and have a dog."  I was ahead of the curve on that one.

« Last Edit: November 04, 2018, 06:28:49 PM by rcjordan »

Travoli

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Re: Influencer marketing is bullshit
« Reply #16 on: November 04, 2018, 07:29:10 PM »
>I owned the type-in and they'd get all frothy about some damn 4-color brochure

Big shift from print to web this year. Even the old-school tour guys and charter boat captains. They are buying new websites, ads on type-ins, and they even want targeted display ("those damn ads that follow me around").

rcjordan

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Re: Influencer marketing is bullshit
« Reply #17 on: November 04, 2018, 08:08:49 PM »
>shift

Who's picking that up, Trav? Your print salesmen?

Travoli

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Re: Influencer marketing is bullshit
« Reply #18 on: November 04, 2018, 08:33:18 PM »
Yes. And I saw it myself twice last week on ride-alongs.

buckworks

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Re: Influencer marketing is bullshit
« Reply #19 on: November 13, 2018, 01:17:42 AM »

ergophobe

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Re: Influencer marketing is bullshit
« Reply #20 on: November 14, 2018, 03:51:04 AM »
Seeing the title, I just had to look for a minute to find the submarine, and there it is:

Quote
To Mae Karwowski, the chief executive of Obviously, nanoinfluencers are a largely untapped and inexpensive opportunity.

Respect. Getting your submarine in the NYT is the gold standard. Of course, the article is bullshit, but good job Mae.

If you did not see the submarine right away, read this and then read the article again
http://www.paulgraham.com/submarine.html
« Last Edit: November 14, 2018, 03:52:43 AM by ergophobe »