Th3 Core
Welcome, Guest. Please login or register.
Did you miss your activation email?
September 21, 2017, 04:58:00 AM

Login with username, password and session length
News
Stats
49711 Posts in 6049 Topics by 186 Members
Latest Member: DavidBrown
Search:     Advanced search
* Home active threads unread threads Help Search Login Register
+  Th3 Core
|-+  Why We Are Here
| |-+  Marketing
| | |-+  Mountain Dew developed its own digital-media 'influencers'
« previous next »
Pages: [1] Print
Author Topic: Mountain Dew developed its own digital-media 'influencers'  (Read 170 times)
rcjordan
I'm consulting the authorities on the subject
Global Moderator
Hero Member
*****
Posts: 5684

Debbie says...


View Profile
« on: July 29, 2017, 04:25:28 PM »

Quote
So far the effort has generated over 300 million video views

The brand has since pulled back on spending with influencer-brokers and other brands may follow suit

Instead of running ads with hundreds or thousands of YouTube stars, like those companies often do, the brand zeroed in on four. The results have has been encouraging.
http://www.businessinsider.com/mountain-dew-digital-media-influencers-racking-up-views-2017-7
Logged
creative666
Inner Core
Full Member
*
Posts: 176


View Profile Email
« Reply #1 on: September 05, 2017, 08:34:37 PM »

We are doing something very similar for an alcohol brand here in SA - if I remember correctly they are working with 6 influencers across two or three social platforms
Logged
Pages: [1] Print 
« previous next »
Go to the Active page, the Unread page, or jump to:  

  Powered by SMF 1.1.20 | SMF © 2013, Simple Machines
Mercury design by Bloc