Th3 Core
Welcome, Guest. Please login or register.
Did you miss your activation email?
November 24, 2017, 09:24:21 AM

Login with username, password and session length
51107 Posts in 6284 Topics by 186 Members
Latest Member: DavidBrown
Search:     Advanced search
* Home active threads unread threads Help Search Login Register
+  Th3 Core
|-+  Why We Are Here
| |-+  Marketing
| | |-+  Mountain Dew developed its own digital-media 'influencers'
« previous next »
Pages: [1] Print
Author Topic: Mountain Dew developed its own digital-media 'influencers'  (Read 273 times)
I'm consulting the authorities on the subject
Global Moderator
Hero Member
Posts: 6026

Debbie says...

View Profile
« on: July 29, 2017, 04:25:28 PM »

So far the effort has generated over 300 million video views

The brand has since pulled back on spending with influencer-brokers and other brands may follow suit

Instead of running ads with hundreds or thousands of YouTube stars, like those companies often do, the brand zeroed in on four. The results have has been encouraging.
Inner Core
Full Member
Posts: 212

View Profile Email
« Reply #1 on: September 05, 2017, 08:34:37 PM »

We are doing something very similar for an alcohol brand here in SA - if I remember correctly they are working with 6 influencers across two or three social platforms
Pages: [1] Print 
« previous next »
Go to the Active page, the Unread page, or jump to:  

  Powered by SMF 1.1.20 | SMF © 2013, Simple Machines
Mercury design by Bloc