The Core

Why We Are Here => Marketing => Topic started by: Mackin USA on December 19, 2017, 11:06:47 AM

Title: MICROSOFT REVIEWS GLOBAL MEDIA AGENCY ACCOUNT
Post by: Mackin USA on December 19, 2017, 11:06:47 AM
The tech giant said this summer it would be overhauling its sales and marketing organization, reportedly cutting 3,000 to 4,000 jobs, to "better serve (its) customers and partners."

The Ad Age Datacenter estimates Microsoft Corp. spent an estimated $1 billion in measured media for calendar year 2016. The company stated that its worldwide "advertising expense" for fiscal year (ending June 30, 2017) was $1.5 billion.

http://adage.com/article/agency-news/microsoft-reviewing-media-agency-account/311680/