Author Topic: Mountain Dew developed its own digital-media 'influencers'  (Read 335 times)

rcjordan

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Mountain Dew developed its own digital-media 'influencers'
« on: July 29, 2017, 04:25:28 PM »
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So far the effort has generated over 300 million video views

The brand has since pulled back on spending with influencer-brokers and other brands may follow suit

Instead of running ads with hundreds or thousands of YouTube stars, like those companies often do, the brand zeroed in on four. The results have has been encouraging.
http://www.businessinsider.com/mountain-dew-digital-media-influencers-racking-up-views-2017-7

creative666

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Re: Mountain Dew developed its own digital-media 'influencers'
« Reply #1 on: September 05, 2017, 08:34:37 PM »
We are doing something very similar for an alcohol brand here in SA - if I remember correctly they are working with 6 influencers across two or three social platforms