Author Topic: NFC data shielded? No problem, we have UHF  (Read 265 times)

rcjordan

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NFC data shielded? No problem, we have UHF
« on: January 10, 2019, 04:19:55 PM »
Worth a read, particularly the part about loyalty cards.

I saw the future of advertising, and damn is it scary
https://www.androidcentral.com/i-saw-future-advertising-and-damn-it-scary

ergophobe

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Re: NFC data shielded? No problem, we have UHF
« Reply #1 on: January 10, 2019, 06:54:33 PM »
Quote
When I stuffed the band into my NFC shielded wallet, the UHF reader picked up the tag with no problem

I refuse to carry loyalty cards. If there's a really good deal, I will enter my account by giving my phone number, but usually I just pay extra or, in the case of my grocery store, refuse to shop at the one in town that only gives special pricing if you have a card.

The other grocery store in town tried it, and the feedback was vicious and immediate - people said "That's the reason we come here in the first place" and they had to back down. Which shows one thing - if people cared about privacy enough to walk out the door without purchasing, this practice would end.

It's shocking how little it costs to buy someone's "loyalty"