The irony is lost on people supporting this cause by buying more nikes with their ethical mfg history, but man if this wasn't well thought out. There's really no way they could lose going this route, killer marketing campaign reach for the cost.
"effectively the organization has arbitraged or traded older conservatives from red states whose, by the way, disposable income is declining, and traded them in for younger, affluent urban consumers"
I'd say group 2 were your primary Nike buyers to start with, this just shores things up.
>but not doing it is a wasted opportunity for someone like New Balance.
None will have the balls. Not even close.