OK, thought I would update this thread now that the deeds been done.
The press release was pretty standard stuff and I'm happy with it. It was sent out to a tailored list of people and I had a couple of bites, but nothing great.
Press releases are normally a shot in the dark and I'm sure these people get bombarded with 'new worthy' material.
But what he did manage to do was get me intouch with a comedian who's interested in what I'm doing, so I'm sending him a sample for him to try. Fingers crossed he likes it and mentions it to is 20K followers on twitter, plus other places too.
And.... he did manage to get a feature lined up after I sent him samples in one of the national newspapers, albeit a male orientated paper that comes out on a Sunday. You UK'ers should know what it is.
It's in this Sunday so fingers crossed it's in there hiding away in the corner somewhere.
All in all I'm happy with it, and can't grumble for £100