Author Topic: Reach Travelers When They’re Deciding Where to Travel  (Read 275 times)


Travoli

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Re: Reach Travelers When They’re Deciding Where to Travel
« Reply #1 on: March 20, 2018, 03:01:57 PM »
Why keep the advertiser instead of Google's approach to send people straight into booking engines?

ergophobe

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Re: Reach Travelers When They’re Deciding Where to Travel
« Reply #2 on: March 20, 2018, 04:03:49 PM »
Why keep the advertiser instead of Google's approach to send people straight into booking engines?

That's flights only. With respect to hotels and resorts, on Google those are ads. But with Google, people have to have narrowed down their choices a lot before the Google Hotel Ads come into play.

This Facebook thing would be really good for DMAs* when you're still trying to influence where people go. Good for getting deals out too.

RE deals, I think the way the travel industry is moving, it will be sort of like the airline industry where only the rare person is paying rack rate and pretty much everyone in a hotel is on a "deal".  At the hotel I work for, we're already pushing up our standard rate beyond what we think people will actually pay so that we have more room to discount and then run a zillion promotions through email, paid search, OTAs, flash sales, group rates and so forth. Unlike the airlines, where if you walk up to the agent at the airport, you pay full freight, if they aren't sold out, the front desk people have a special rate to offer walkups. So even the tired traveller showing up at the door at midnight desperate for a room isn't paying rack anymore.


*I forget what that stands for - Destination Marketing A....., but essentially people who market a destination, but not a hotel/restaurant/attraction. So things like tourism bureaus.