Author Topic: BJ Fogg - How to Hack Human Behavior  (Read 29 times)


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BJ Fogg - How to Hack Human Behavior
« on: April 20, 2018, 08:14:39 PM »
This is an hour long talk (bottom of the page) that has some good insights.  Some notes:

The size of the success doesn't matter to the human mind.  The only thing that really matters is that there ~is a success.  As people do small behaviors and feel good about doing them, there is a breakthrough and they will do something bigger.

Match the target behavior to the level of the motivation of the user.  The level of motivation is KEY to a user's action at any given time.

Simplicity always wins.  When in doubt, make something easier to get people to take an action.