Author Topic: SERP Stat study of 1M snippets since Google extended length  (Read 285 times)

ergophobe

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SERP Stat study of 1M snippets since Google extended length
« on: December 15, 2017, 08:15:26 PM »
https://serpstat.com/blog/googles-search-snippets-go-longer-what-we-found-out-researching-1m-snippets

Way more 300-char snippets than I would have expected with one snippet at 345 chars.



Most people are saying that only Google-created snippets are long and the meta description snippets are still being truncated at 928px (roughly 165 chars, but it depends on the chars and how many search terms are bolded obviously), but the SERPStat article implies that's primarily because the pages where the meta description shows are highly optimized pages where people actually took the time to carefully create metas of the "right" length and claim the hump in the chart at 140 characters is an optimization effect, not an algorithmic effect.

At the end of the day, it's correlational either way, but I'm no going to worry about the 928-pixel limit on meta descriptions anymore.

In particular, if you write "teaser" metas that get truncated in just the *right* spot, you can't know this anymore. So if you used to write a description like this

Quote
In 2017, we increased revenue by 230% using four simple techniques that skyrocketed conversion rate. The most important of these was asking the user to send us more money

Counting on it being truncated like this (assuming a search on "conversion rate" and 928px at standard google fonts), you would get this
Quote
In 2017, we increased revenue by 230% using four simple techniques that skyrocketed conversion rate. The most important of these was asking...

Now to clickbaitify your metas, you would need to manually add the ellipsis or leave it with the hokey "this simple technique. Read on for more."
« Last Edit: December 15, 2017, 08:27:07 PM by ergophobe »