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Author Topic: Christmas ads  (Read 26527 times)

Gurtie

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Christmas ads
« on: November 11, 2013, 11:23:11 AM »
not online marketing I guess, but much more social and driving so much online traffic I think its ok to mention the TV ads?!

For you 'Mercans - the Christmas ads are, I guess, our equivalent of the Superbowl ads  - always instantly identifiable before you see the logo and massive spends.

There's a rundown of this weekends main releases here http://www.marketingmagazine.co.uk/article/1220211/john-lewis-m-s-boots-tesco-watch-weeks-christmas-ads - what do you all reckon? - the joined up thinking behind the JL one is really impressive  http://www.johnlewis.com/inspiration-and-advice/az-of-christmas/bear-and-hare

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Chunkford

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Re: Christmas ads
« Reply #1 on: November 12, 2013, 09:51:37 AM »
I love them. It's like a little mini episode that bring joy and cheer to the masses.
The misses loves them too especially the Coca Cola one as to her, and probably most, it announces officially that Christmas is here. I just need to stop her from putting the decorations up in November!

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Chunkford

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Re: Christmas ads
« Reply #2 on: November 13, 2013, 07:50:54 PM »
Sainsbury's just released their xmas ad.
It's actually quite touching - http://www.youtube.com/watch?v=49sKKbmuQCg
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rcjordan

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Re: Christmas ads
« Reply #3 on: November 21, 2013, 08:09:01 PM »
Not xmas, but about a week ago, I noticed Ron Burgundy ads on Reddit.  After rooftop's pointing out that youtube was being cleaned up to make it palatable for advertisers, I thought it was pretty ballsy of Dodge to advertise there. Even the filtered front page is routinely nsfw-tinged and often 4chan-ish.   But the userbase is crazy about Ron Burgundy and I thought it was a good marketing idea.  And I can only guess that the ctr would have been huge.  Not that reddit did it all, but this was posted today.

Ron Burgundy has single handedly increased Dodge Durango sales by 59% with the power of his velvet voice

http://popwatch.ew.com/2013/11/06/ron-burgundy-dodge-durango-commercials/


I thought some of you might like to show this to a client. Looks like ballsy paid off.
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