Author Topic: The tangled mess of marketing networks is crumbling  (Read 193 times)

rcjordan

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The tangled mess of marketing networks is crumbling
« on: August 12, 2018, 05:31:17 PM »
"an uber-fragmented network of creatives and developers is fast emerging, making up a vast eco-system of marketing providers delivering specialist services that will compliment brands’ increasingly in-housed teams."

https://thenextweb.com/contributors/2018/08/12/the-tangled-mess-of-marketing-networks-is-crumbling/

Drastic

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Re: The tangled mess of marketing networks is crumbling
« Reply #1 on: August 14, 2018, 11:35:11 AM »
This factor of businesses going straight to specialists has played out well for us. We target seo/ppc terms so that when people look for us, they already know they need SEO, PPC, etc. specifically. We do not target general marketing terms or make sales calls. They come to us, and I've always preferred that position of power.

We are able to absolutely blow away the big agency offerings, usually by a factor of 5-10x. What many (all I've seen) charge and then deliver borders on criminal.

We don't have dedicated account managers or sales people. So, they're not coddled. We do our thing and suddenly become part of the company family, or we never hear from them again b/c they can't stay on top of all the new inbound business. They keep paying and everyone is happy. (no contracts)

aaron

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Re: The tangled mess of marketing networks is crumbling
« Reply #2 on: August 14, 2018, 12:42:18 PM »
Quote from: Marc Andreessen
My old boss, Jim Barksdale, used to say there’s only two ways to make money in business: One is to bundle; the other is unbundle.

https://a16z.com/2013/12/18/the-future-of-work-cars-and-the-wisdom-in-saying-no/

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We are able to absolutely blow away the big agency offerings, usually by a factor of 5-10x. What many (all I've seen) charge and then deliver borders on criminal.
yup. it is not uncommon for the difference in returns to literally be orders of magnitude better going with a specialist