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uplift for brands who advertise around stories recommended in social media
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Topic: uplift for brands who advertise around stories recommended in social media (Read 26265 times)
rcjordan
I'm consulting the authorities on the subject
Global Moderator
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Posts: 16415
Debbie says...
uplift for brands who advertise around stories recommended in social media
«
on:
November 02, 2010, 03:18:37 PM »
"The global online survey showed that people who received news content from a friend or associate via social media, were 19% more likely to recommend the brand
that advertised
around
that story
to others and 27% more likely to favour that brand themselves." (emphasis mine)
http://cnninternational.presslift.com/socialmediaresearch
Huh!? I wouldn't have thought the peripheral advertisers would pick up much status unless their brand was generally and positively associated with the topic of the story.
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bill
Devil's Avocado
Global Moderator
Hero Member
Posts: 1286
Avast!
Re: uplift for brands who advertise around stories recommended in social media
«
Reply #1 on:
November 03, 2010, 07:39:53 AM »
Yeah. I have the same banner/ad blindness regardless of how I end up on a story. How's that making a difference? These social media people they're testing must be real noobs.
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rcjordan
I'm consulting the authorities on the subject
Global Moderator
Hero Member
Posts: 16415
Debbie says...
Re: uplift for brands who advertise around stories recommended in social media
«
Reply #2 on:
November 03, 2010, 11:20:27 AM »
>banner blindness
>real noobs
Same here. Sooooo, this probably means we need to re-read agerhart's post
http://th3core.com/talk/monetization/get-out-of-your-own-way/
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uplift for brands who advertise around stories recommended in social media