The Core

>a web services company plus an ad marketplace with a retail operation on the side

That's exactly what Debbie says.

I think the retail side is also great marketing. I believe that's still the high-revenue end, if not the high-profit end, so that makes Amazon a huge gorilla that gets covered by the media. If all they had was AWS and that was a total standalone company, I guarantee this news would not have come up in my feeds.