Author Topic: Costco says it's building an ad network to keep prices low  (Read 274 times)

rcjordan

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Costco says it's building an ad network to keep prices low
« on: June 06, 2024, 10:39:28 PM »
https://qz.com/costco-retail-media-partners-q3-earnings-consumers-1851523749

The warehouse retailer wants to cash in on the shopping data it collects from more than 70 million households

ergophobe

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Re: Costco says it's building an ad network to keep prices low
« Reply #1 on: June 08, 2024, 03:03:26 AM »
My Costco sentiment score just plummeted.

What’s next? Trader Joe’s?

Brad

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Re: Costco says it's building an ad network to keep prices low
« Reply #2 on: June 08, 2024, 08:30:21 AM »
So we have Paypal and now Costco building ad networks using customer purchase data.  A lot of Costco members use a Costco issued credit card for third party purchases, I wonder if that data will be used too?

rcjordan

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Re: Costco says it's building an ad network to keep prices low
« Reply #3 on: June 08, 2024, 11:52:07 AM »
Yet another reason to silo your purchases.  Amazon, Aldi, Food Lion, and VISA know me -almost in the biblical sense- but Paypal, Costco, and the rest just get bread crumbs.