Author Topic: G: Important updates about the California Consumer Privacy Act  (Read 3468 times)

rcjordan

  • I'm consulting the authorities on the subject
  • Global Moderator
  • Hero Member
  • *****
  • Posts: 16301
  • Debbie says...
    • View Profile
G: Important updates about the California Consumer Privacy Act
« on: November 20, 2019, 09:08:38 PM »
Dear Partner,

The California Consumer Privacy Act (CCPA) is a new data privacy law that applies to certain businesses which collect personal information from California residents. The new law goes into effect on January 1, 2020.

Google already offers data protection terms pursuant to the General Data Protection Regulation (GDPR) in Europe. We are now also offering service provider terms under the CCPA, which will supplement those existing data protection terms (revised to reflect the CCPA), effective January 1, 2020. No additional action is required to accept the service provider terms if you’ve already agreed to the online data protection terms.

These service provider terms will be made available alongside new tools for partners to enable restricted data processing. Restricted data processing is intended to help advertisers and partners prepare for CCPA. Please note that restricted data processing operates differently across our products. Some products provided by Google will automatically operate using restricted data processing while action is required to enable restricted data processing for other products.

Subject to the service provider terms, we will act as your CCPA service provider with respect to data processed while restricted data processing is enabled. You can refer to this article for more information on restricted data processing and to determine whether restricted data processing meets your CCPA compliance needs.

Please see privacy.google.com/businesses for more information about Google’s data privacy policies.

Thanks,

The Google Team

rcjordan

  • I'm consulting the authorities on the subject
  • Global Moderator
  • Hero Member
  • *****
  • Posts: 16301
  • Debbie says...
    • View Profile
Re: G: Important updates about the California Consumer Privacy Act
« Reply #1 on: December 19, 2019, 06:01:54 PM »
Is California's privacy law a losing battle? - Los Angeles Times
https://www.latimes.com/business/story/2019-12-18/california-privacy-rights-law

'“general information about a person such as their age and gender were found to be worth $0.0005 per person.” Information that a woman was pregnant was pegged at about 11 cents per person.

The Berkeley figures were based on estimates compiled by the Financial Times, which concluded that the total value of 61 basic information nuggets often sought by data buyers was about $4.83 on average. '
« Last Edit: December 19, 2019, 06:03:49 PM by rcjordan »