Author Topic: Google to show ads on homepage of app amid slowing revenue growth  (Read 467 times)

rcjordan

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Drastic

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"Google will also start placing ads with a gallery of up to eight images in search results, potentially increasing ad supply further."

uh-oh

ergophobe

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This reminds me of when a newspaper puts ads on the front page. Only The Onion ever did it well. At the time, they boldly announced that they were the only paper in America to dare to put ads on the front page... as well as claiming to be America's Finest News Source(tm).

But it raises the question - what is the threshold annoyance for users? Have users been trained to accept that they should see the maximum number of ads at all times?

As Seth Godin likes to say: "The problem with the race to the bottom, is you just  might win. Or even worse, come in second."

I know it seems quaint to predict the end of civilization. I am predicting that it ended in 1986, but future historians may see this quote as proof that by 2019, people had finally figured it out

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The company wants to make it easier for users to discover and buy new products because they shop in brief spurts while watching TV or sitting in the bathroom

The phrase "garbage in, garbage out" comes to mind with that quote :-)
« Last Edit: May 15, 2019, 04:25:58 PM by ergophobe »

rcjordan

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Th3core, 2013: Google breaks promise - banner ad experiment
http://th3core.com/talk/traffic/google-breaks-promise-banner-ad-experiment/msg29249/#msg29249


"The possibility exists in 2013 that the absolute revenues of the major players will decline as desktop revenues suffer and mobile revenues fail to make up the difference, even as they grow dramatically. This nightmare scenario is key to understanding what is driving bad behavior by marketers and product leaders."

"In the absence of long-term thinking, all streams will eventually turn into marketing-infested flows."

http://techcrunch.com/2012/12/29/unnatural-acts-and-the-rise-of-mobile/