This reminds me of when a newspaper puts ads on the front page. Only The Onion ever did it well. At the time, they boldly announced that they were the only paper in America to dare to put ads on the front page... as well as claiming to be America's Finest News Source(tm).
But it raises the question - what is the threshold annoyance for users? Have users been trained to accept that they should see the maximum number of ads at all times?
As Seth Godin likes to say: "The problem with the race to the bottom, is you just might win. Or even worse, come in second."
I know it seems quaint to predict the end of civilization. I am predicting that it ended in 1986, but future historians may see this quote as proof that by 2019, people had finally figured it out
The company wants to make it easier for users to discover and buy new products because they shop in brief spurts while watching TV or sitting in the bathroom
The phrase "garbage in, garbage out" comes to mind with that quote :-)