Author Topic: How a Rocket Internet Startup, Daily Mail, and Others Exploit Google’s Algorithm  (Read 298 times)


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Super good write up. 

n the last view years, a few online marketing companies figured out how to game Google’s Algorithm by putting unrelated content on trusted domains, mostly from newspapers, and make millions in profit. The main players are Global Savings Group (formerly CupoNation), a startup from Rocket Internet (of Samwer brothers’ fame) and Savings United, also company from Germany. These two as well as a coterie of about 20 smaller companies run more than 80 white label voucher code sites for the likes of The Daily Mail, Le Monde, El País, and BILD in more than 17 countries — the US, for a curious reason to be discussed below, not being one of them.