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Author Topic: Privacy Ad Networks?  (Read 5254 times)

Brad

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Privacy Ad Networks?
« on: March 20, 2021, 10:24:29 PM »
Are there any ad networks that don't track visitors?  Could there be an ad network that respects privacy?
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BoL

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Re: Privacy Ad Networks?
« Reply #1 on: March 22, 2021, 02:48:17 PM »
We looked around for some and can perhaps get a better list for you when my colleague is about.

Here's one: https://www.ethicalads.io/
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BoL

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Re: Privacy Ad Networks?
« Reply #2 on: March 22, 2021, 03:42:55 PM »
We're also launching to the public soon @Mojeek. Testing some ads just using some query classification AI but it will expand to general keyword matching shortly.
https://www.mojeek.com/ads/

There won't be much competition in niches to start with obviously, and we'll accept aff ads.
« Last Edit: March 22, 2021, 03:52:44 PM by BoL »
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Brad

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Re: Privacy Ad Networks?
« Reply #3 on: March 22, 2021, 05:02:31 PM »
> one

Thanks BoL.  I was wondering because I think the privacy sector is not going to go away and whoever can get themselves established "firstus with the mostus" in that ad network market is going to be sitting pretty in the future.

> @Mojeek

Congratulations!  It's a big step, but needed IMHO.  You are in a unique position in the privacy marketplace and most privacy businesses are still small, niche so won't turn their nose up at a smaller search engine ad outlet.
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BoL

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Re: Privacy Ad Networks?
« Reply #4 on: March 22, 2021, 11:18:48 PM »
>Mojeek

Cheers, indeed, just a matter of implementation for ease for the advertiser and of course relevant to the publisher, but we think tracking's not needed and something like search + location is good enough.

I might be able to expand on privacyads.io when my colleague shares some details as he's been looking into this kind of thing.

Somewhat timely: https://www.bansurveillanceadvertising.com/coalition-letter
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Brad

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Re: Privacy Ad Networks?
« Reply #5 on: March 23, 2021, 12:06:48 AM »
I read the Mojeek blog post:
https://www.mojeek.com/support/ads/

Quote
Mojeek is now a third alternative; a third and very different place for putting search ads on a real search engine.

That struck me.  I have no idea what a minimum text ad buy is on Google or Bing, but there might be a market for you in small time ad buyers.  There are a huge amount of independent and micro press publishers out there with very few places to advertise. Literally these are self published authors on very thin margins.  But there might be a lot of built up demand there depending on what the price is.  And they have lower expectations.

Heck back in 2001, it took a month before Google updated and could take weeks to get into DMOZ.  So when I launched a new site I'd drop $20 on old Goto.com buying 1 or 2 cent bids just to start things rolling. That's what got me thinking.
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