The Core

Why We Are Here => Monetization => Topic started by: rcjordan on April 12, 2019, 10:47:56 PM

Title: Walmart acquires adtech startup Polymorph Labs to scale up its ad business
Post by: rcjordan on April 12, 2019, 10:47:56 PM

TechCrunch
https://techcrunch.com/2019/04/11/walmart-acquires-ad-tech-startup-polymorph-labs-to-scale-up-its-ad-business/

Title: Re: Walmart acquires adtech startup Polymorph Labs to scale up its ad business
Post by: littleman on April 15, 2019, 07:11:13 PM

Walmart is a bit too restrictive with who they allow to sell on their network.  Part of the reason why their ad revenue is low is that the competition on their market place is substantially less.