1
Water Cooler / Re: Possible CoreCon 2019 - Maybe
« on: October 22, 2018, 08:44:09 PM »
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2
Water Cooler / Re: Possible CoreCon 2019 - Maybe
« on: October 09, 2018, 02:25:43 PM »
I fly out of the Asheville airport often. It is small, but well done and the flights have always been on time. There were two discount airlines that were bought by larger carriers and the leg to Asheville was killed off, which immediately raised the airfares of the other carriers by about 30%.
The food is excellent in Asheville.
Greenville, SC is undergoing a ton of construction on the freeway and it is a mess, but should be done by next year. The food in Greenville compares to Asheville, and the river walk is awesome. From my memory the flights to the Greenville airport are better than Asheville and the airport is solid.
The food is excellent in Asheville.
Greenville, SC is undergoing a ton of construction on the freeway and it is a mess, but should be done by next year. The food in Greenville compares to Asheville, and the river walk is awesome. From my memory the flights to the Greenville airport are better than Asheville and the airport is solid.
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Water Cooler / Re: Eric Ward Passes
« on: October 20, 2017, 09:55:05 PM »
I first met Eric at a conference back in '99 in California. Didn't know him well, but seemed to be solid. We are losing way too many people in our industry to suicide. What do you think it is? Isolation? The roller coaster ride? The ADD? ...
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Water Cooler / Re: Danny Sullivan joins Google
« on: October 20, 2017, 09:52:08 PM »https://twitter.com/badams/status/921277775180455936
Awesome. He blocked me too years ago. I can't even remember why.
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Monetization / Re: Camgirls move to Patreon
« on: September 27, 2017, 08:29:20 PM »
Interested in the tech they have on NakedBaker.com where you can only see posts if you have "donated" $10+ or $50+. Nice model. No pun intended.
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Water Cooler / Re: Tinder Profiling
« on: September 27, 2017, 08:24:20 PM »
I'm in my 50s and single and I will tell you that it is just a matter of time until I get stabbed! It is crazy out there.
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Water Cooler / Re: Air Berlin goes belly-up
« on: September 27, 2017, 08:23:16 PM »
Another one bites the dust...there was a great segment on John Oliver last weekend on the mergers and force-outs that is growing the profitability of the big corps. Soon we will have to pay to use the loo.
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Traffic / Re: f### you Google.
« on: September 27, 2017, 08:17:31 PM »
They have been redefining free speech since their inception.
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Traffic / Re: PERSONAL BRAND LINKBUILDING STRATEGY
« on: September 27, 2017, 08:16:31 PM »
What exactly are you looking for? Citations from power sites to you?
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Monetization / Re: Roomba CEO Swears That He Will Never Sell Maps of Users' Homes
« on: August 06, 2017, 04:50:24 PM »
Isn't it true when a CEO says "I will never do..." it means they already have?
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Water Cooler / Re: NFL to become NTFL
« on: August 06, 2017, 04:48:06 PM »
There is a great book from the Raiders old surgeon Dr. Rob Huizenga, "You're okay, it's just a bruise" where players were cleared to play who had obvious concussions. TL;DR: Player safety was overlooked EVERY SINGLE TIME to get them on the field so the team would win. There was a report a few days ago that Jim Plunkett is having to take 13 pills a day to deal with the pain during his post football playing days.
12
Traffic / Re: My Content/Facebook Formula
« on: May 19, 2017, 01:29:53 PM »
>>I was served with a C&D from Dr. Oz which was a petty request and complaint and I scanned it and posted it on my site and then ran ads to it
>This cracks me up, love it.
I wish I could take credit for this idea, but I learned this back in 2000 from Phillip Kaplan, who was running F**kedCompany.com and he would get C&Ds all the time ... his solution was to scan and post and then he'd get another one to request to take down the scan. I did get another one from Dr. Oz requesting to keep their request private. I posted that one too. Never heard from them again.
The key to this whole process is it answers the question that you get every time you sit down to write some content. "What do I write about?" This process not only tells you, but gives you the gasoline to throw on the fire to really get attention.
As far as corporations not wanting to do that, that's cool. Use your own persona, and you be the one that is calling out the bullshit. And then you simply say, "these guys are pretty cool" and point them to your client. That way there is one-step removal from the process and their brand...and since you are doing this with LOTS of companies (i.e. all your clients) it doesn't seem like favoritism. You might thing wouldn't that be exposing all my clients and affiliate programs? You'd think it would, but the harsh truth is so many people are just too lazy to connect the dots. You are thereby creating a monster brand that is YOU or a persona that you OWN which is a nice little asset. Your clients see the power and they will never, ever want to break up with you.
>This cracks me up, love it.
I wish I could take credit for this idea, but I learned this back in 2000 from Phillip Kaplan, who was running F**kedCompany.com and he would get C&Ds all the time ... his solution was to scan and post and then he'd get another one to request to take down the scan. I did get another one from Dr. Oz requesting to keep their request private. I posted that one too. Never heard from them again.
The key to this whole process is it answers the question that you get every time you sit down to write some content. "What do I write about?" This process not only tells you, but gives you the gasoline to throw on the fire to really get attention.
As far as corporations not wanting to do that, that's cool. Use your own persona, and you be the one that is calling out the bullshit. And then you simply say, "these guys are pretty cool" and point them to your client. That way there is one-step removal from the process and their brand...and since you are doing this with LOTS of companies (i.e. all your clients) it doesn't seem like favoritism. You might thing wouldn't that be exposing all my clients and affiliate programs? You'd think it would, but the harsh truth is so many people are just too lazy to connect the dots. You are thereby creating a monster brand that is YOU or a persona that you OWN which is a nice little asset. Your clients see the power and they will never, ever want to break up with you.
13
Traffic / My Content/Facebook Formula
« on: May 19, 2017, 01:42:13 AM »
Alright, so I'm going to teach you my formula for how to get the right topics to write about for your site and how to get that content to go viral. No Black Hat strategy here, just plain 'ol guerilla marketing at its finest. I've been doing this for two years now.
This works in ANY industry.
1. If you don't have a Facebook page get one already.
2. Get 100 likes to the page. You should have enough friends to meet this level. Don't do a Fiverr gig with fake likes. Get real people. You'll thank me later.
3. Once you have 100 likes, in your Page Manager you'll get some new goodies in the Insights option. Scroll all the way to the bottom and you'll see "Pages to Watch" where you can add other pages to follow. This is nothing short of awesome and if you review this every day you write content, you will be a king and queen in no time.
3a. I am sure you are rushing to plug in every competitor you have. That's cute. Okay, fine, put in your top three competitors, but that's it. Why? Because your competitors suck at Facebook. They almost all do. This is just so you can keep tabs on them, but 97% (made up number) of competitors are clueless when it comes to content that is engaging. So you are going to ignore them for the most part.
3b. Who should you follow instead? Follow the celebrities in your market or who are "the" influencers. Ones that have not just a ton of followers but those that have a ton of engagement. Facebook tells you all this. Facebook tells you so much shit about what you should be doing. All for free. Don't search for the influencers in Facebook, the search inside of FB is weak at best. Use Google to find them and then plug them in.
4. So now what do you do? I'll share with you an example. Back when I was selling health supplements on Amazon, I needed to grow my tribe. We were small, no one knew who we were. So I focused on not just a celebrity in the health industry, I picked the person with a huge following who was also a steaming pile of crap. Dr. Oz. You see, when you are a piece of crap, people that follow you aren't always your fans. Sometimes they hate you. And deeply. A week didn't go by that Dr. Oz posted something that was ridiculous. He made it too easy, and for that, I was a huge fan lol. Just looking at his engagement numbers, he is at 27.5k. That is helluva a lot of engagement and exactly what you need to get traction.
5. Facebook Insights will tell you all about the posts they have made the last two weeks. They will show the actual post, the picture used, the content, the links, everything. You can see exactly what they did. You don't care about how many likes each post had. You never should. What you want are comments and shares. The more the better, because it means this topic IS IMPORTANT RIGHT NOW to his audience. And THAT is key. You want people talking about it and sharing it as that will expand your audience reach for free, which is always a good thing.
6. So you find a post that he made that had 200 shares and 500 comments and in the first paragraph you realize this is probably the worst advice ever. So you craft a clickbaity headline. Yeah clickbait sucks and I hate it, but it works, and you want to do stuff that works, right? So get over yourself and get good at writing clickbait headlines. It's easy, just rewrite the ones you see all over the web. There are plenty of examples. Or just redo his slightly.
Currently, an example is he has a Detox Guide. The comments on it are weak with 39, but it has more than 1k shares. That is the gold you want. Make a Detox Cheat Sheet that is just one page. Nothing to buy, no supplements, just common sense things so they can feel a real difference and slam the 1-2 things Dr. Oz missed the boat on. Seriously, this stuff just write itself once you have a platform to attack. You will be their hero.
7. Example: How Dr. Oz's advice could hurt your health. You don't believe what's in this free health cheat sheet." Or something along those lines. Now, your article is going to debunk his shit and then tell them what they need to do instead. You are going to do this on one page. Don't piss off your readers, give them an experience they won't forget. Teach them something valuable without the hassle.
So, the page they land on teaches them the ONE THING you promised to teach them and you didn't ask for any personal information. You just gave it to them with no fluff, no filler. Then you have a link to get your cheat sheet. This is a ONE PAGE cheat sheet professionally done with the tips they need. But you are going to give that to them. No email signup, no extra hoops. Why? Because you aren't going to be like the others are you are going to win their trust.
But don't I want to give them my awesome 50 page eBook. No, you do not. Let me ask you, how many gigs of "free ebook reports" do you have on your computer right now that you planned on "reading later" and never did? Yeah, thought so.
You want them to CONSUME your content so they know how awesome you are and they didn't have to disclose any personal information to get it. Believe me, in today's garbage of a marketplace, they notice. What you are doing, however, is dropping your retargeting pixel to have your follow-up sequence, and that is where you close them.
8. So, how do you market this? Easy. Facebook. And can you guess who's audience you are going to target? Ha ha. Yep.
9. This is where you will have to have balls and withstand the backlash because you will have C&Ds sent to you. Withstand them. I was served with a C&D from Dr. Oz which was a petty request and complaint and I scanned it and posted it on my site and then ran ads to it ... targeted which audience again? Yep. Had a lot of his fans backlash against him and became loyal members of our tribe. You see, it is interesting when you point out BS with no agenda to get them to buy anything, a lot of people grow an immediate affection for you. "I did what this person said, and I already feel better. What else do they know that could help me even more? All Dr. Oz wants to do is get me to buy a new weight loss supplement every six weeks." And the polarization has begun.
10. Now your content for SEO is a whole different animal that I could go on even a longer rant, so we will do that another time. But if you use sites like answerthepublic.com you will discover real questions people are asking and if you answer those in your content, you start to rank for some cool stuff. Get some great links and you start to move up. You see, content for SEO these days is less about creating a page for every keyword you want to rank for like the old days. Today it is about long ass pages. I have some that are 25,000 words. But they never read the content because my call to action at the top of the page is so fucking good they just take the offer. As Mark Joyner would say, The Irresistible Offer.
So the page ranks for 1800 keywords, and over 80% never scroll down. They take the offer. That is what you want. Get your cold traffic into your funnel as fast as you can.
Stop messing around and get shit done.
Rock on.
This works in ANY industry.
1. If you don't have a Facebook page get one already.
2. Get 100 likes to the page. You should have enough friends to meet this level. Don't do a Fiverr gig with fake likes. Get real people. You'll thank me later.
3. Once you have 100 likes, in your Page Manager you'll get some new goodies in the Insights option. Scroll all the way to the bottom and you'll see "Pages to Watch" where you can add other pages to follow. This is nothing short of awesome and if you review this every day you write content, you will be a king and queen in no time.
3a. I am sure you are rushing to plug in every competitor you have. That's cute. Okay, fine, put in your top three competitors, but that's it. Why? Because your competitors suck at Facebook. They almost all do. This is just so you can keep tabs on them, but 97% (made up number) of competitors are clueless when it comes to content that is engaging. So you are going to ignore them for the most part.
3b. Who should you follow instead? Follow the celebrities in your market or who are "the" influencers. Ones that have not just a ton of followers but those that have a ton of engagement. Facebook tells you all this. Facebook tells you so much shit about what you should be doing. All for free. Don't search for the influencers in Facebook, the search inside of FB is weak at best. Use Google to find them and then plug them in.
4. So now what do you do? I'll share with you an example. Back when I was selling health supplements on Amazon, I needed to grow my tribe. We were small, no one knew who we were. So I focused on not just a celebrity in the health industry, I picked the person with a huge following who was also a steaming pile of crap. Dr. Oz. You see, when you are a piece of crap, people that follow you aren't always your fans. Sometimes they hate you. And deeply. A week didn't go by that Dr. Oz posted something that was ridiculous. He made it too easy, and for that, I was a huge fan lol. Just looking at his engagement numbers, he is at 27.5k. That is helluva a lot of engagement and exactly what you need to get traction.
5. Facebook Insights will tell you all about the posts they have made the last two weeks. They will show the actual post, the picture used, the content, the links, everything. You can see exactly what they did. You don't care about how many likes each post had. You never should. What you want are comments and shares. The more the better, because it means this topic IS IMPORTANT RIGHT NOW to his audience. And THAT is key. You want people talking about it and sharing it as that will expand your audience reach for free, which is always a good thing.
6. So you find a post that he made that had 200 shares and 500 comments and in the first paragraph you realize this is probably the worst advice ever. So you craft a clickbaity headline. Yeah clickbait sucks and I hate it, but it works, and you want to do stuff that works, right? So get over yourself and get good at writing clickbait headlines. It's easy, just rewrite the ones you see all over the web. There are plenty of examples. Or just redo his slightly.
Currently, an example is he has a Detox Guide. The comments on it are weak with 39, but it has more than 1k shares. That is the gold you want. Make a Detox Cheat Sheet that is just one page. Nothing to buy, no supplements, just common sense things so they can feel a real difference and slam the 1-2 things Dr. Oz missed the boat on. Seriously, this stuff just write itself once you have a platform to attack. You will be their hero.
7. Example: How Dr. Oz's advice could hurt your health. You don't believe what's in this free health cheat sheet." Or something along those lines. Now, your article is going to debunk his shit and then tell them what they need to do instead. You are going to do this on one page. Don't piss off your readers, give them an experience they won't forget. Teach them something valuable without the hassle.
So, the page they land on teaches them the ONE THING you promised to teach them and you didn't ask for any personal information. You just gave it to them with no fluff, no filler. Then you have a link to get your cheat sheet. This is a ONE PAGE cheat sheet professionally done with the tips they need. But you are going to give that to them. No email signup, no extra hoops. Why? Because you aren't going to be like the others are you are going to win their trust.
But don't I want to give them my awesome 50 page eBook. No, you do not. Let me ask you, how many gigs of "free ebook reports" do you have on your computer right now that you planned on "reading later" and never did? Yeah, thought so.
You want them to CONSUME your content so they know how awesome you are and they didn't have to disclose any personal information to get it. Believe me, in today's garbage of a marketplace, they notice. What you are doing, however, is dropping your retargeting pixel to have your follow-up sequence, and that is where you close them.
8. So, how do you market this? Easy. Facebook. And can you guess who's audience you are going to target? Ha ha. Yep.
9. This is where you will have to have balls and withstand the backlash because you will have C&Ds sent to you. Withstand them. I was served with a C&D from Dr. Oz which was a petty request and complaint and I scanned it and posted it on my site and then ran ads to it ... targeted which audience again? Yep. Had a lot of his fans backlash against him and became loyal members of our tribe. You see, it is interesting when you point out BS with no agenda to get them to buy anything, a lot of people grow an immediate affection for you. "I did what this person said, and I already feel better. What else do they know that could help me even more? All Dr. Oz wants to do is get me to buy a new weight loss supplement every six weeks." And the polarization has begun.
10. Now your content for SEO is a whole different animal that I could go on even a longer rant, so we will do that another time. But if you use sites like answerthepublic.com you will discover real questions people are asking and if you answer those in your content, you start to rank for some cool stuff. Get some great links and you start to move up. You see, content for SEO these days is less about creating a page for every keyword you want to rank for like the old days. Today it is about long ass pages. I have some that are 25,000 words. But they never read the content because my call to action at the top of the page is so fucking good they just take the offer. As Mark Joyner would say, The Irresistible Offer.
So the page ranks for 1800 keywords, and over 80% never scroll down. They take the offer. That is what you want. Get your cold traffic into your funnel as fast as you can.
Stop messing around and get shit done.
Rock on.
14
Traffic / Re: Taboola and Outbrain are in advanced merger talks
« on: May 10, 2017, 06:29:19 PM »
Whenever I want paid bot traffic, I dial up Taboola. 
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Traffic / Re: Raw text links. do they have any follow value?
« on: April 26, 2017, 10:40:32 AM »
Congrats on getting an actual link instead of just the mention they offered earlier. I've had many instances when a non-linked URL reference spiked ranking for my sites.