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Messages - martinibuster

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Traffic / Re: Debbie feels a tremor in the Force
« on: November 16, 2018, 09:26:39 AM »
Content providers will have to become adept at being able to deliver their answers in multiple narratives and formats.

It'll be a lonely party if quality "content providers" can't be bothered with recording videos and podcasts.
Content providers are the horse. No horse, the cart doesn't make it to market.

Web Development / Re: Increase Your Share Rate
« on: November 15, 2018, 12:37:57 AM »
Your long and convoluted sentence did not go unnoticed.   ;D

I saw that and declined to write about it for SEJ. It's not really a hole that an outsider can slip through and wreak havoc.

What IS kind of scary is that 25% of WP sites have outdated and unpatched versions of PHP. This probably affects a similar number of sites running magento and other CMS'.

In December, another 57% of WP sites will be running EOL legacy versions of PHP that will not receive further security patches or support of any kind.

Traffic / Re: Chrome will block all ads on consistently deceptive websites
« on: November 06, 2018, 06:46:50 PM »
The chrome blog announcement was kind of vague.

Marketing / Re: Influencer marketing is bullshit
« on: November 04, 2018, 06:18:22 AM »
Nice posts, Tom.
Fascinating peek into what some people are doing.

Is it possible they're selling links to monetize? There's a lot of commerce in that right now.  Link buyers are heavy into Moz DA for pricing links (which of course is irrelevant). So if a blog achieves a decent DA then they're in business.

Web Development / Re: Increase Your Share Rate
« on: October 21, 2018, 06:36:14 AM »
...but too much will make it indigestible.

Everything Nick Cave wrote.   :P

Another consideration is paragraph length.

The standard is three to four sentences per paragraph.

But that's for paper.

Less for desktop.

Ridiculously out of step for mobile.

 I don't have proof or citations that this is in any algorithm or study. It's just obvious. Not seemingly obvious. Obvious.

Web Development / Re: Increase Your Share Rate
« on: October 21, 2018, 03:33:52 AM »
Hey Tom, weren't you the one that was talking about the Hemingway App? It's a great tool for identifying words and phrases that lift the grade level score.

I've been using it for a few years now.

The way I figure, if it makes it easy to understand then it must make it easy for Google, too. Less ambiguity, etc.

There are other apps that can word-cloud a page for you and that can help spot words that might not be suitable.

Amazon is the Product Search Engine.
People search on Amazon for one thing and one thing only.

Marketing / Re: (US) March of the Non-White Babies
« on: October 20, 2018, 07:33:40 AM »
They drive caws in Boston.
Has something to do with the 17th century brits.

Hardware & Technology / Re: Max Htaccess redirects number
« on: October 18, 2018, 06:34:19 PM »
I'm a little confused. I think I viewed his experiment differently. Maybe I'm misinterpreting Mike's experiment?

What I understood was that Mike was testing how many lines of 1 to 1 redirects in an htaccess file does it take to slow a site down. Which would be different from redirecting the same URL thousands of times.

Hardware & Technology / Re: Big G throws their toys out the pram
« on: October 18, 2018, 06:14:29 PM »
Who used Amazon's Web Search?
Was that something shown to their tablet users as a default?

Traffic / Re: List of Banned Facebook Page - The Purge
« on: October 16, 2018, 08:30:51 PM »
A lot if not all of those articles are written by people who don't have a grasp of SMO and they are incapable of understanding what is actually happening or reporting it accurately.

This is Not About Free Speech - It's About Spam

To compound the problem, the Alt Right is hijacking the discussion and inserting a false narrative.

What really happened is that these websites were taking advantage of Facebook's current algorithm that rewards engagement. If a post shows engagement signals like discussions and shares then the reach of that post is extended to friends, friends of friends and friends of friends of friends, etc.

I had a long running post from a year ago get resurrected and because of the engagement metrics, Facebook started showing it at the top of the news feed for everybody in my network and the discussion started all over again, lol. That's how the algo is working now.

Previously the SMO MO was to create an image/video that got shared and liked but did not engage. FB's new algo killed that business model.

These people who got banned were manipulating the algo by creating highly engaging political content. Stuff that gets people pissed off. 

Where it gets spammy is the hundreds of fake FB accounts and pages they created in order to manufacture Fake Engagement Signals. So when they make a post they begin creating fake engagement signals to push the post to the top of everyone's news feed. From there the natural algorithm takes over.

Facebook acknowledged that they were banning the spammers based on their behavior. It was the behavior patterns that gave their click farm scheme away.

The motive is to get thousands of people to click through to the web page and create ad impressions on their ad farms.

Facebook banning these spammers has nothing to do with Free Speech. It's everything to do with algorithm manipulation.

I wrote about this here:

Water Cooler / Re: Possible CoreCon 2019 - Maybe
« on: October 09, 2018, 06:13:12 PM »
I am interested.  ;)

Believe it or not, some fishermen are on forums asking for alternatives to the Patagonia brand of outdoor clothes because Patagonia is suing the Federal government to protect wild lands and rivers from being polluted by industrial mining. They say Patagonia is too "political" for them.

Clickbait alt news sites have politicized climate change and protecting the environment. It's a shame because these issues are literally life and death. And right now we're trending toward apocalyptic level chaos.

We might not be here for that but I'm not holding hope for this generation of politicians to do anything meaningful. The Paris climate change accords were watered down, modest and fell short of what needed to be done and those old farts in our government are saying it went too far?

Unreal.   >:(

Weird. That doesn't seem catastrophic.

Going to be a lot more economic damage than that.

I believe economic damage is going to take a backseat to other miseries like death, overcrowding, weather extremes.

I'm generally an optimist. Except when it comes to climate change. Old farts in power are digging early graves for our children.

Climate change deniers are killing us with their greed.

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