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Topics - seoboy

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Traffic / browser extension for google adwords -- seeking input
« on: February 10, 2011, 08:34:37 PM »
Hi all.  Over the last few months, I've been working on pulling together a fairly complex Firefox browser extension for Google AdWords.  In short, it has some features I've wanted for myself, so I built it as a proof of concept.  Where it goes from here remains to be seen...

The main features include:
  • customize the look/feel of the AdWords tables -- for example, selecting custom background colors and font colors for tables to help color-code key information, and also letting you rename columns like "Conv. (1-per-click)" -> "Orders".  You can call the columns whatever you want.
  • add calculated columns that Google does not provide, using data that's already there.  For example, you can add an ROI column that's calculated from spend and conversion value, or a revenue-per-click (RPC) column calculated from clicks and conversion value.  These are metrics I frequently use for management, and now I can see them in the AdWords dashboard.

It's probably most interesting for folks who track ecomm (conversion values), or at least folks who utilize conversion tracking.

littleman suggested I offered it here for feedback...so...

If anyone's interested in trying it out, drop me  PM and I'll send you the XPI so you can kick the tires. 

-seoboy

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Traffic / tanking QS on adwords
« on: November 22, 2010, 01:58:30 AM »
howdy all.  newly joined, via littleman's recommendation...

anywho, wanted to run something by the community. 

i'm running a fairly large ppc campaign -- 7 figures/year in budget on adwords alone.  all the links are running through an affiliate network, so they are redirects.  the campaign was migrated from another account -- that account was running direct (no redirects).  long story.  the new account was launched a few months back.

things have been humming along just fine until the last 48 hours.  logged into the account this AM and saw that almost all my QS have been crushed.  i have historical data -- last data was on the 19th (2 days ago) and most scores were in the 7-8 range.  now almost everything is 3-4.  this obviously sucks because CPC rates are even higher now.  everything just went sideways, and i have no idea why.

some of my core brand-related kws are still rating ok -- 8-10, but even brand terms with more generic secondary modifiers like "coupons" are now sucking wind (the LPs dont have "coupon" text on them, but that wasn't hurting me before as most kws were still running 7-8 QS).

i have various theories as to what could be causing it, but i'm really curious if it's just me, or if it's something more nefarious like an algo change for QS.  is it just me, or has anyone else seen a dramatic shift in their QS recently? 

-seoboy



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