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Topics - ergophobe

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Water Cooler / Rumbas: It takes a Viking
« on: April 24, 2018, 10:21:12 PM »
Spotted in the parking lot

Marketing / Sample size tool
« on: April 11, 2018, 07:19:53 PM »
Great tool for figuring out sample sizes

Most people ruin their A/B testing by "peeking" which is strictly forbidden if you want any sort of reliable results. This tells you how long you need to wait.

This is a really dense article, but it explains why peeking is so bad and how there are mathematical methods to let you peek responsibly

Yes... that's right. There is now no division responsible for Windows.

Traffic / Google loves brands?
« on: April 01, 2018, 08:49:25 PM »
I don't hear this much anymore... but for a while people would say you couldn't rank against a brand because Google favored brands in the algo. I'm mostly posting this just to get Roger upset and spoil his Easter. It's one of my hobbies.

Anyway, Google loves brands? Apparently not if you're ClickFunnels and Google doesn't like your pricing page.

Some affiliate is making bank

GA data for most recent 100,000 users, filtering out a few with whacked numbers (screen heights of 20,000)

[modified: meant to specify, this is *desktop* users according to GA]

Water Cooler / Expedia travel insurance
« on: March 29, 2018, 01:33:03 AM »
Booked some travel for my dad and he asked that I pony up for the insurance because there was some worry about an emergency that might prevent him from traveling.

Because he flies out of a small airport, he needed one ticket to get to the international airport and another for his international trip. On the return flight, he had an overnight stay between the international flight and the domestic flight (not like this was a tight connection).

Of course, it happened his travel was during the storm that shut down JFK for a full day and his international flight was pushed back two days, which meant he missed his connection.

Great, he had the insurance Expedia offers. And guess what? If the airport shuts down for two days and that causes you to miss a connecting flight... it's not covered. Nothing weather related is covered.

After some back and forth and final denial, I sent them this

Dear Alisha,

I fully understand that by the terms of the insurance, this situation was not covered.

I hope, however, that AIG fully understands that I will never purchase your travel insurance again and will be sure to tell my friends and family not to do so either. Insurance that does not cover an eventuality like this is absolute junk as a product and I feel utterly cheated. Just so you know.

Thank you for your time

And I'm posting it here to make good on that promise.

Now you know and I have done my filial duty

Water Cooler / Let It Snow! Finally!
« on: February 28, 2018, 06:23:28 AM »
We may not have a record dry winter after all

Traffic / Anyone using Keyword Hero?
« on: February 28, 2018, 04:06:48 AM »
AppSumo deal happening now.

$49 for life. It wouldn't take much to pay that back if it's useful

Traffic / Breadcrumbs in Google SERPS?
« on: February 21, 2018, 12:58:41 AM »
I think I've seen this before quite a while back and then never again. Basically, there is a navigation breadcrumb in the Google SERP that mirrors the search refinement.

Web Development / Link Redirect Trace extension
« on: February 19, 2018, 11:09:09 PM »
I know there are all kinds of ways to see redirect chains and that you can see them in the Chrome network tab, but I find them all much less convenient that the old HTTP Live Headers for FF and Chrome.

It turns out Link Research Tools has an extension that is a pretty good replacement. It has a few other items like how many links to the page, whether links are followed, etc.

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