Th3core, 2013: Google breaks promise - banner ad experiment
http://th3core.com/talk/traffic/google-breaks-promise-banner-ad-experiment/msg29249/#msg29249"The possibility exists in 2013 that the absolute revenues of the major players will decline as desktop revenues suffer and mobile revenues fail to make up the difference, even as they grow dramatically. This nightmare scenario is key to understanding what is driving bad behavior by marketers and product leaders."
"In the absence of long-term thinking,
all streams will eventually turn into marketing-infested flows."
http://techcrunch.com/2012/12/29/unnatural-acts-and-the-rise-of-mobile/