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« on: July 10, 2013, 02:59:30 AM »
Several months ago I was looking into getting into a service space, the more I looked into it the less appealing it seemed to me. I decided to do something simpler, where my business' reputation isn't dependant on others.
After a long period out (or mostly out) of ecommerce I'm going back in. I was partially inspired by NFFC's diligent work on his own business and how he built it up into something quite amazing. That, and I want something permanent, something with legs and a recurring customer base.
I'm going back to where I got started online, this stuff is light, small, portable, doesn't go bad and only goes up in value. I've hung on to some of the inventory I originally had and it's wholesale value is worth about 3x what I paid for it some years ago.
I'm operating on a shoestring, it's just me and my wife doing it all. The big change since I last did direct-retail is the raise of social -- and I'm planning to lean on it hard, FB, Twitter, Pinterest, Linkedin, etc.. In this space there are endless topics to talk about, we put up a blog on the site and the plan is to do a couple of articles a week and leverage them as much as we can.
Judging from the posts here, getting into retail seems to be a thing right now for us, with Chunkford & DB busy with their own projects.
Anyway, the plan with this thread is to keep a sort of business-diary -- I'll come here and post as things unfold.