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Messages - Adam C

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16
Web Development / Re: Websites are Dead
« on: July 05, 2019, 11:24:31 AM »
I take the point on Youtube, which perhaps is a special case.  Not thoroughly thought through on my part, but I think we could categorise the major online media platforms by intent:


"Find me what I want now":  web search (i.e. Google)

"Help me learn/do something": web search (google) or video platform (youtube)

"Entertain me":  youtube, netflix

"Just browsing":  facebook, instagram, medium, Google Discover


Whereas in the past "entertain me" and "just browsing" could have been poorly served by Google / web search or better served by broadcast and print media, there are easier to access / better online channels now available in your pocket.

These present opportunity to the digitally savvy marketers (such as but not limited to SEOs), but the point of conversion intent "find me what I want now" is still firmly the SEOs domain.

Like all other supporting marketing, you can increase the effectiveness of the point of conversion stuff by having a presence elsewhere to build brand salience, but its an accelerant not a replacement in most cases (that I can relate to at least).

Don't get me wrong, Chris' article really has made me think twice about content production and distribution across channels, but I'm not on the dead website bus yet.

17
Web Development / Re: Websites are Dead
« on: July 03, 2019, 02:21:24 PM »
Definitely an interesting read.

Didn't notice any recognition of the commercial intent of a Google searcher (or Yellow Pages reader for that matter) versus a social platform reader, which is the reason SEO/Search is alive and well and not going anywhere for the time being.

But some compelling points made well none the less.

18
Amz doesn't have a recommendation engine.

Some irony in that seeing as they pretty much invented the recommendation engine for ecommerce.

19
https://www.bbc.co.uk/news/resources/idt-sh/hated_and_hunted_the_computer_virus_malware_ransomware_cracker

Quote
He’s a man who has devoted himself, at huge personal cost, to helping victims of ransomware around the world. A man who guards his privacy dearly to protect himself, because for every message of gratitude he receives, almost as many messages of abuse come at him from the cyber criminals who hate him.

In fact, they hate him so much that they leave him angry threats buried deep inside the code of their own viruses.


20
Marketing / Re: What We Learned From Collecting 100k Targeted FB Ads
« on: December 31, 2018, 07:49:16 AM »
Very interesting read.


21
Economics & Investing / Re: Brexit
« on: December 20, 2018, 03:53:00 PM »
It was 50/50 on the blunt in/out question, but that has proven to have been too simple a question to provide a mandate for anyone to successfully action anything.

Time to construct a more meaningful framework for deciding WTF happens next.

22
Economics & Investing / Re: Brexit
« on: December 19, 2018, 01:54:11 PM »
Dark times ahead.  The country is massively divided.  There needs to be a long term constructive plan in the interest of the majority, but there seems to be little attempt to drive towards this by the extremists.

23
Traffic / Re: Search Engine Lamd deindexed
« on: November 30, 2018, 04:35:07 PM »
scary how often things like this seem to happen.

"Sorry - we accidentally removed your site from our index entirely because we thought [X] but we were wrong"

Its hard to think of Google as just a tech company with some automated processes and human beings that get things wrong just as much as any other company.  Given their scale, there must be vast numbers of these incidents every day.

24
Traffic / Re: Search Engine Lamd deindexed
« on: November 30, 2018, 04:33:51 PM »
scary how often things like this seem to happen.

"Sorry - we accidentally removed your site from our index entirely because we thought [X] but we were wrong"

25
Web Development / Re: Terchnical SEO : You Should Read
« on: November 29, 2018, 04:54:31 PM »
I have to say that I though I could have an application/ld+json schema block inside the closing body tag, so I've learned something.

It might be a specific bug related to the case.  Best practice is stick it in head of course, but I have ld+json working fine within the <body> on one template, delivering 2 objectives.  Admittedly the script is not immediately before the closing </body> tag and sits within the middle of the body.

I wonder whether there was something to do with the other onpage scripts that was causing the problem.  I've come across something similar to the hreflang case outlined in that article...

https://www.seroundtable.com/kayak-seo-help-from-google-john-mueller-22153.html


26
Interesting read.

Quote
Galloway says that Amazon’s new $15 hourly wage needs to be viewed through a much more cynical lens. “Jeff Bezos doesn’t do anything that’s not the smart thing to do,” he says. “When Amazon raises their wages so publicly, other people are forced to do so” — thus starving out the competition. It’s our new Cold War, he says, and Amazon won’t stop at retail. It will outspend every other entity in pursuit of global domination.

27
Traffic / Re: Compare The Market
« on: September 14, 2018, 03:01:46 PM »
Thats incredible.

Will be interesting to see the fall out.

28
Water Cooler / Re: Gonna have a breeze
« on: September 13, 2018, 06:07:04 AM »
Good luck

29
Water Cooler / Re: Behind the scenes of a burger photoshoot
« on: September 06, 2018, 11:49:42 AM »
In the 1970s my mother worked in food production for TV commercials.  A few of them alongside a director called Ridley Scott (whose career went rapidly downhill after that bigtime exposure https://www.businessinsider.com/tv-ads-ridley-scott-made-before-he-directed-prometheus-and-alien-2012-6?IR=T).

Back then the tricks of the trade were slightly different...

pies baked full with cotton wool to make them puff out

cigarette smoke blown on food for that delicious hot fresh out of the oven look

30
Jobs & Service / Re: Any Craft CMS people about?
« on: September 04, 2018, 03:59:25 PM »
http://th3core.com/talk/profile/?area=showposts;u=44

7 years later  ;)

Welcome back

Sorry I can't help with your q though.

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