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Monetization / Cookie length
« on: November 01, 2010, 04:20:08 PM »
Recently we had another affiliate tip us that a local network was offering ridiculous short cookie lengths. In fact we tested it and some of the programs where only delivering session based cookies, other were a few days, some 10 and a small fraction was 30 days. Problem is that they don't give any information on cookies on their programs.
Usually we expect at least 30 days, but push for 45/60.
I contacted the network for an explanation and the reason they gave was that a lot of their programs are being set up by large advertising agencies who uses the big tracking systems like Doubleclick, Bluestreak, Adform etc. and those systems can't handle longer cookies.
Therefore they had to accept short cookies in order to prevent sales being deleted by the agency that where made after the cookie length. BS if you ask me, but that was the reason.
So, how important do you feel cookie length is?
And do you think the network is full of it or do you have any experience with agencies not able to handle cookies for a longer period of time?
Usually we expect at least 30 days, but push for 45/60.
I contacted the network for an explanation and the reason they gave was that a lot of their programs are being set up by large advertising agencies who uses the big tracking systems like Doubleclick, Bluestreak, Adform etc. and those systems can't handle longer cookies.
Therefore they had to accept short cookies in order to prevent sales being deleted by the agency that where made after the cookie length. BS if you ask me, but that was the reason.
So, how important do you feel cookie length is?
And do you think the network is full of it or do you have any experience with agencies not able to handle cookies for a longer period of time?