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Messages - martinibuster

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121
Web Development / Re: Extracting themes from text
« on: December 23, 2014, 05:46:59 AM »
That's very interesting, thanks for sharing that Tom.  

There's TrustRank and then there's Topical TrustRank. Turns out that TrustRank (TR) is unreliable because ultimately it's about quantity (plus a built in bias, etc.). What makes Topical TrustRank (TTR) so useful is it's about Quality of relevance. Playing around with Majestic's Topical TrustRank I realized they went very far in nailing down relevance. With TTR you can instantly understand the relevance factor of the inlinks. We know there is no factor called Trust, although confusingly to some there are Trust Factors. TTR nails down the relevance of inlinks. Relevance is, in my opinion, one of the most important factors for ranking. There are other factors for determining your "trustworthiness" which is another way of saying whether you are spam or not spam. But I think that after you get past that door then you're subject to whether you're relevant for a query or not.

The trustworthy part, I don't believe TrustRank scores can measure that because those are largely Quantity metrics that are relative (subjective) and can be gamed. But the relevance part is a little harder to game. Nevertheless, I quite find it useful to at least have the Relevance piece of the puzzle and Majestic's TTR is quite remarkable and useful in that respect. I'm not sure it's well recognized how useful that bit of information is.

122
Traffic / Jonathan Allen's Articles - Good Stuff I Think
« on: December 23, 2014, 12:31:31 AM »
Part of it is that he's reading a lot of stuff. But he's essentially a thoughtful guy. Here's some of the stuff I've been liking lately.

http://programmaticadvertising.org/2014/11/21/lets-talk-programmatic-marketer-spotlight-jonathan-allen/

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I think we have to go beyond sharing to daring. The next generation of companies needs to help people really achieve things. Right now we have a great sharing info system, but it’s still very passive. For the advertising community, sharing is very much just a tactic that ends up falling back on all these old ideas of interruption.

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The general direction that mobile technology is going is all gearing up towards using your body as a data field and create all kinds of metrics for you. I think that it’s potentially quite dangerous because, as with all software, there would be data leakage and that kind of data could potentially be used in a harmful way or completely incorrect. Say you have a rare condition that could affect your job prospects, you could be retargeted – essentially all of that data could be sold and put you in a compromising position.

On thin-slicing topics by what I call tribes.
http://www.stateofdigital.com/learned-content-marketing-2014/

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The thing that I like about Peretti’s advice is that he’s not just telling us to write tactical articles that are designed to be shared because they hit some kind of emotional trigger—the kind of strategies that make clickbait so effective. Clearly that stuff works, but I would argue Peretti’s strategy points to something content marketers too often forget: that the audience comes first. How big or small that audience doesn’t really matter, because the real test of content is whether anyone is paying attention at all.

BuzzFeed’s strategy is proof of a theory that’s been put forward by papers about Google and Twitter, namely, that news travels faster in smaller groups. And the source of a message is just as crucial to its delivery as the content itself.

For example, Duncan Watts wrote a research paper for Yahoo entitled, “Who Says What to Whom on Twitter,” the major takeaway of which was that, despite the openness of social networks, people actually tended to talk to their own peers (and by extension, their audiences) rather than broadcast to the entire Twittersphere. His research found that celebrities tended to follow other celebrities, bloggers followed other bloggers, and media companies followed other media companies. Furthermore, the amount of content that diffused through the network was created by a remarkably small number of users, and it was usually opinion leaders that triangulated the key stories for their audiences.

123
Traffic / Re: Very Long GOOD READ
« on: December 23, 2014, 12:16:20 AM »
Jonathan Allen's been impressing me with some of the stuff he's been posting lately. Even these thumbnails he posted are loaded with meaning.

>>>build digital assets
I take that to mean thinks people will link to. Things people will refer others to. Things people will keep coming back for.

>>>PPC marketplace is near break even and growing -- presumably will get worse
Saturation of advertising space. Pretty much the entire Internet is based on free. That's not sustainable. Advertising isn't going to give EVERYONE free ride forever.

>>>build and maintain an audience (basically learn how to survive without SEO)

That's been a goal of mine, to just say screw referral traffic and cultivate a life outside of search. Buzzfeed and the likes are working that side of the street but really they only changed pimps, from Google to Facebook. They're still selling advertising and they are NOT a destination. It's still referral base. I knew a site that had huge audiences behind a member wall, can't recall if it was a paywall. Regardless, I think they were able to become a non-search destination by leveraging their huge UGC database of information that was useful to their members, including product and vendor reviews. They hid it from Google and made it a private resource. Digital Assets as Jonathan says and they learned to prosper outside of referral ecosystem. How well they did with AdSense though, I don't know. 

124
Web Development / Re: Extracting themes from text
« on: December 22, 2014, 11:42:31 PM »
Majestic's Topical Trust Rank is based on inbound links. It's really useful but it doesn't identify themes in document text. It's all about the inlinks.

125
Web Development / Re: Need a WP designer for ecomm site
« on: December 22, 2014, 11:05:22 PM »
Not sure if I'm too late but I know someone who knows how to tweak WP templates, code, hack php etc.  He's a brick and mortar guy with an online presence that he built himself. He wants to do more WP design work. He's based in SF Bay Area. A friend who did some work for me.

126
Monetization / Re: Yahoo Publisher Network
« on: October 31, 2011, 07:26:12 AM »
I stay away from as much Google as I can. I stay away from analytics like it was leperous. Same with GWT.

I recently tried Lijit, which was purchased by Federated Media recently. They have an IBA ability but the earnings I was receiving were a fraction of AdSense. Worse, some people site visitors reported slow download rates, but the load was heavier with the addition of Lijit in combo with AS.  I've been toying around with OpenX and it's something I'm going to implement when I have some time, to just sell direct.

127
Water Cooler / Re: Your business card is CRAP!
« on: November 24, 2010, 08:37:59 AM »
Rob Snell had an interesting business card at pubcon.It featured a 1980's photo of him and his brother and their glorious mullets. On the other side it had the dates and times he would be speaking. What impressed me was how the business card had a context in time and place, opening the door to the idea that a business card can do more than list your contact information.

128
Water Cooler / Re: The Official Introduction Thread.
« on: November 24, 2010, 08:23:46 AM »
Roger. Doing a fair amount of link building for clients and self. Been obsessed with freshwater fishing lately though.

Where's the bar?

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